Hospitality Industry World Congress (HIWC)
The global event for leaders in the hospitality industry where the latest trends, innovations and topical matters affecting the sector were discussed.
The congress was founded with the aim of harnessing the knowledge and expertise of the hospitality industry in the quest for global solutions.
The congress was structured around 5 main themes:
Expansion and internationalization: where should we be heading?
The internationalization and expansion of companies is one of the most fundamental and important factors if we are to continue growing in a market such as the current one, so a key part of strategic planning is knowing how and where to grow. In this respect we are presenting two main geographical areas which represent most of the emergent countries: Asia and Latin America.
People and change: the new intelligence of success
People, or human resources, are regarded as the main asset in the tourism industry in general and in the hotel sector in particular; this means that optimum management and the ability to adapt to new trends and situations is crucial for companies to continue enjoying success. Sales and customer satisfaction in a service company depend on its people.
The Spa concept, a profitable business line for hotels
The aim of this section is to demonstrate the importance of good conceptualisation and defining the right basis for the spa or wellness space ¿ an essential tool in today's hotel development strategy ¿ so that it can become a profitable business line without losing its essence as a space for emotion.
Sales and marketing ¿ undergoing total change
The evolution of technology has reached every corner of the tourism sector, and one of the areas in which it has had the greatest impact, and continues to evolve at a dizzying rate, is in the sales and distribution channels of tourism products. Technological obsolescence in the current situation, particularly in the tourism sector, can be synonymous with a loss of competitiveness and condemn any business project to failure.