B2B – B2C eCommerce: More than an opportunity between Manufacturers and Distributors

ECommerce is a reality that goes beyond the relationship between consumer and brand. Online commerce has entered fully into professional relationships, whatever the sector or specialisation of each company. We have gone way beyond face-to-face based commercial strategies and it is essential to reach potential customers in an omnichannel way in order to achieve success. Which is better, developing your own ecommerce or selling in marketplaces?