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Mon 04
12:00h
Round Table | Live Arena Technology and Innovation

Digitise to be more commercial and competitive

David Domínguez
David Domínguez Hostelería de EspañaModerador/Presentador
María Romero
María Romero Cover ManagerSpeaker
Ricard Bernils
Ricard Bernils El Celler de MatadeperaSpeaker
Eva Zaera
Eva Zaera Coca Cola Europacific PartnersAssociate Director Digital Commercial DevelopmentSpeaker

04-04-2022 12:0004-04-2022 12:40Europe/MadridDigitise to be more commercial and competitive

The objective of the hospitality business is to make the concept of digitisation a real tool. At this round table we will provide two real solutions and two companies will tell us about their experience in the digitisation process.The objective of the hospitality business is to make the concept of digitisation a real tool. At this round table we will provide two real solutions and two companies will tell us about their experience in the digitisation process.

Live Hotel
12:00h - 12:40h Live Hotel
12:45h
Round Table | Live Arena Sustainability and Circular Economy

Circular economy: From waste to value and from consumption to energy efficiency

Emilio Gallego Zuazo
Emilio Gallego ZuazoHostelería de EspañaModerador/Presentador
Ángel Chocano
Ángel Chocano Repsol Speaker
Patricia Fernández
Patricia Fernández AECOCSpeaker
Cristina Calvo Carcelen
Cristina Calvo CarcelenK&CoChefSpeaker
José Sen Pedraza
José Sen PedrazaK&CoOwnerSpeaker

04-04-2022 12:4504-04-2022 13:25Europe/MadridCircular economy: From waste to value and from consumption to energy efficiency

The circular economy is a reality in our society and therefore in hospitality companies. Two key points in this respect are food waste and energy efficiency recovery. We will be discussing this with experts in the field and a success story from the hospitality industry.

Live Hotel
12:45h - 13:25h Live Hotel
13:30h
Keynote | Live Arena Sustainability and Circular Economy

Water and tourism: challenges and solutions in sustainable water management

Xavier Amores
Xavier Amores Catalan Water PartnershipDirectorSpeaker

04-04-2022 13:3004-04-2022 14:00Europe/MadridWater and tourism: challenges and solutions in sustainable water management

Water is a key element in tourism, as it isn’t solely related to basic needs and recreational activities, it’s also a resource that attracts tourists. Water scarcity exacerbated by climate change poses a challenge for hydric resource management in the Mediterranean area. To secure the future supply and provide a better user experience, it’s essential to improve the efficiency of the water management, control and treatment processes.

Live Hotel
13:30h - 14:00h Live Hotel
16:00h
Round Table | Live Arena Trends and News

Terraces: A review of the urban space use

Beatriz Cecilia Ruiz
Beatriz Cecilia RuizHostelería de EspañaModerador/Presentador
Miguel Ángel Santa Ibañez
Miguel Ángel Santa IbañezRehabitarSpeaker
Mercé Luz
Mercé Luz Fundación ONCEHead of Culture and Leisure DepartmentSpeaker

04-04-2022 16:0004-04-2022 16:30Europe/MadridTerraces: A review of the urban space use

With the health crisis, the use of terraces in the hospitality industry has increased, and what was once a necessity has become an opportunity for the use of urban spaces and the enrichment of cities.

Live Hotel
16:00h - 16:30h Live Hotel
16:45h
Dialogue | Live Arena Sustainability and Circular Economy

The hospitality industry faces the new challenges of sustainability and digitalisation. Case study Coca-Cola and B-Crek

Igone Bartumeu Juvanteny
Igone Bartumeu JuvantenyCoca-ColaSpeaker
Núria Planagumà
Núria Planagumà B-CreckCommercial and Marketing ManagerSpeaker

04-04-2022 16:4504-04-2022 17:30Europe/MadridThe hospitality industry faces the new challenges of sustainability and digitalisation. Case study Coca-Cola and B-Crek

Talk on digitalisation and sustainability.

Live Hotel
16:45h - 17:30h Live Hotel
Tue 05
11:00h
Opening | Live Arena

Inauguration

Fernando Valdés
Fernando Valdés MINCOTURSpeaker
Jorge Marichal
Jorge Marichal CEHATPresidentSpeaker
Javier García Cuenca
Javier García CuencaITHPresidentSpeaker

05-04-2022 11:0005-04-2022 11:30Europe/MadridInaugurationLive Hotel
11:00h - 11:30h Live Hotel
11:30h
Round Table | Live Arena Technology and Innovation

High Tech – Human Touch

Javier García Cuenca
Javier García CuencaITHPresidentModerador/Presentador
José Ángel Preciados Fernandez
José Ángel Preciados FernandezILUNION HotelsManaging DirectorSpeaker
José Guillermo Díaz Montañés
José Guillermo Díaz MontañésARTIEM HotelsCEOSpeaker
Cristina Cabañas Rodriguez
Cristina Cabañas RodriguezGuitart HotelsPresidentSpeaker

05-04-2022 11:3005-04-2022 12:15Europe/MadridHigh Tech – Human Touch

The evolution of technologies and the relationship they’ll have with people will be explained in a debate with leading hotel executives to improve understanding of the trend and how it affects and will affect the tourist accommodation sector.

Live Hotel
11:30h - 12:15h Live Hotel
12:15h
Keynote | Live Arena Trends and News

New business models in tourism

Rodrigo Martínez
Rodrigo Martínez The Borin GuestChief Executive DirectorSpeaker

05-04-2022 12:1505-04-2022 12:45Europe/MadridNew business models in tourism

Tourism business models, especially in terms of accommodation, have been incorporating new proposals to the sector, with particular emphasis on their attention to new segments, social trends and technological innovations. How do these new models work?

Live Hotel
12:15h - 12:45h Live Hotel
12:45h
Round Table | Live Arena Business, Management and Marketing

Tourism distribution: how to deal with uncertainty

José María Carbó Tiemeijer
José María Carbó TiemeijerHoteleroModerador/Presentador
Natividad Pérez Granados
Natividad Pérez GranadosOTA InsightSenior Business Development ManagerSpeaker
Juan Ruano
Juan Ruano DuettoDirector of Hospitality SolutionsSpeaker
Fernando Ramiro
Fernando Ramiro ExpediaDirector Market Management, Spain & PortugalSpeaker

05-04-2022 12:4505-04-2022 13:30Europe/MadridTourism distribution: how to deal with uncertainty

Distribution has faced a complex challenge, and has to cope with much uncertainty in forecasting and sales channels. What is the value of using a good distribution strategy in tourism recovery?

Live Hotel
12:45h - 13:30h Live Hotel
13:30h
Dialogue | Live Arena Training

Training and people

Paula Miralles
Paula Miralles ITHModerador/Presentador
Javier Jiménez Pastor
Javier Jiménez PastorFORST escuela de Negocios TurísticosCEO and FounderSpeaker
Ramón Adillión Sastre
Ramón Adillión SastreUNIRTeacherSpeaker
Carla Lazo
Carla Lazo Hotel ArtsHR ManagerSpeaker

05-04-2022 13:3005-04-2022 14:00Europe/MadridTraining and people

Persistent changes in the environment have led to a rethinking of the skills that tourism, social, digital and sustainability professionals need to have in order to adapt quickly to continual changes in processes.

Live Hotel
13:30h - 14:00h Live Hotel
16:00h
Dialogue | Live Arena Technology and Innovation

The Metaverse and NFT

Pedro Fernández
Pedro Fernández ITHModerador/Presentador
Rafael de Jorge
Rafael de Jorge GrowturFounderSpeaker
Melchor Sanz
Melchor Sanz HP CTOSpeaker
Fermín Carmona Fernández
Fermín Carmona FernándezHotelverseCEO & Co FounderSpeaker

05-04-2022 16:0005-04-2022 16:40Europe/MadridThe Metaverse and NFT

Mention of the Metaverse is becoming more and more frequent, but what does it really mean? How can the tourism sector take advantage of this new channel of interaction with customers?

Live Hotel
16:00h - 16:40h Live Hotel
16:40h
Round Table | Live Arena Technology and Innovation

Cybersecurity: a threat lurking in the shadows

Xavier García
Xavier García Gremi d'Hotels de BarcelonaInnovation ManagerModerador/Presentador
Joan Antoni Malonda
Joan Antoni Malonda GMVTourism Business DeveloperSpeaker
Esther Montalvá Medina
Esther Montalvá MedinaColegio de Abogados de Madrid Member for Digital AffairsSpeaker
Isidro Fernández Ortuño
Isidro Fernández OrtuñoBumerania RoboticsCEOSpeaker

05-04-2022 16:4005-04-2022 17:15Europe/MadridCybersecurity: a threat lurking in the shadows

Cybercriminals’ increasing interest in customer data is also threatening the hotel industry, a sector that operates with highly sensitive data. The best security consists of preventing these kinds of attacks by all possible means, ranging from devices to the internet network itself, as well as cyberpolicies to cover cases in which the security has not been sufficiently effective.

Live Hotel
16:40h - 17:15h Live Hotel
17:15h
Round Table | Live Arena Technology and Innovation

Intelligence Data Game

Beatriz Heras Paz-albo
Beatriz Heras Paz-alboITHDigital Transformation-Operations-ITICNModerador/Presentador
Jorge Núñez
Jorge Núñez AdQuiverCEOSpeaker
Víctor Tofán
Víctor Tofán CloudbedsSpeaker
Daniel Just Masip
Daniel Just MasipCeriumHospitality DirectorSpeaker
Jaime Sastre
Jaime Sastre EISI SOFTChief Marketing OfficerSpeaker

05-04-2022 17:1505-04-2022 18:00Europe/MadridIntelligence Data Game

Artificial Intelligence and the use of Big Data enable hoteliers to access a large amount of information. With this set of data the hotel staff, including the management, revenue and reception staff, can make better strategic decisions for the provision of their services.

Live Hotel
17:15h - 18:00h Live Hotel
Wed 06
11:00h
Keynote | Live Arena

Inauguration Speech

Juan Carlos Sanjuán Hernández
Juan Carlos Sanjuán HernándezCasual HotelesFounder & PresidentSpeaker

06-04-2022 11:0006-04-2022 11:30Europe/MadridInauguration SpeechLive Hotel
11:00h - 11:30h Live Hotel
11:30h
Round Table | Live Arena Business, Management and Marketing

Mistakes and challenges in designing digital marketing and promotion strategies

Àlex Villeyra
Àlex Villeyra Mabrian COOModerador/Presentador
Blanca Pérez Sauquillo
Blanca Pérez SauquilloTurespañaGlobal Marketing ManagerSpeaker
Leire Bilbao Laredo
Leire Bilbao LaredoVisit BenidormDirectorSpeaker
Diego Rodríguez Royo
Diego Rodríguez RoyoPassporterCEOSpeaker

06-04-2022 11:3006-04-2022 12:15Europe/MadridMistakes and challenges in designing digital marketing and promotion strategies

Is the tourism sector ready to enter and monetise its digital marketing and promotion campaigns on online content service platforms and channels? Are our customers and tourists on these new online platforms and spaces? Content to sell or to transmit? In addition to finding answers to these questions, we will learn about the advice and experiences in the design of strategies and content in these media from professionals in the sector.

Live Hotel
11:30h - 12:15h Live Hotel
12:15h
Keynote | Live Arena Trends and News

hiPERSONAlización: el nou repte

Mercedes López Vázquez
Mercedes López VázquezIZO EspañaSales & Business Development DirectorSpeaker

06-04-2022 12:1506-04-2022 12:45Europe/MadridhiPERSONAlización: el nou repte

Are hyper-personalisation and hyper-experiences integrated concepts in the strategies of tourism companies? If not, now is the time. Tourists and guests are looking for unique, different experiences, in which they receive a tailor-made service throughout their stay in the accommodation and in the destination; adapted to the different client profiles, even anticipating their needs, and making innovation and technology the best ally for this.

Live Hotel
12:15h - 12:45h Live Hotel
12:45h
Round Table | Live Arena Business, Management and Marketing

Communication as a key element for tourism recovery

Laura Malone Guillén
Laura Malone GuillénRIU Hotels & ResortsCommunications Senior ManagerCommunications Senior ManagerModerador/Presentador
Vivi Hinojosa
Vivi Hinojosa HostelturEditorSpeaker
Juan Daniel Núñez Sánchez
Juan Daniel Núñez SánchezSmart Travel NewsPublisher and FounderSpeaker
David Val Palao
David Val PalaoTecnoHotelCoordinatorSpeaker
Josep Maria Palau Riberaygua
Josep Maria Palau RiberayguaLa VanguardiaJournalist & Founder of Inmedia agencySpeaker

06-04-2022 12:4506-04-2022 13:30Europe/MadridCommunication as a key element for tourism recovery

We will address the role of the media and the management of post-pandemic communication and discuss the importance of their contribution to the revival of the sector.

Live Hotel
12:45h - 13:30h Live Hotel
13:30h
Dialogue | Live Arena Business, Management and Marketing

EU funds

Alvaro Carrillo de Albornoz
Alvaro Carrillo de AlbornozITHManaging DirectorSpeaker
Juan Jesus García Sanchez
Juan Jesus García SanchezAmadeus IT GroupDirector Industry Affairs EMEASpeaker

06-04-2022 13:3006-04-2022 14:00Europe/MadridEU funds

EU funds are here, how can tourism businesses benefit from them? Which projects are subsidised? Analysis of the key points of this EU subsidy.

Live Hotel
13:30h - 14:00h Live Hotel
15:15h
Round Table | Live Arena Business, Management and Marketing

Gastronomy and value for the hotel. How to improve hotel reputation

Rodrigo Domínguez-Sáez
Rodrigo Domínguez-Sáez Barra de IdeasDirectorModerador/Presentador
Ignacio Bernaldo de Quirós Zubizarreta
Ignacio Bernaldo de Quirós ZubizarretaLopesán Hotels ManagementSpeaker
Tana Collados
Tana Collados TV3Speaker
Silvia Aguilar
Silvia Aguilar Vincci HotelesF&B General ManagerSpeaker
José María Márquez
José María Márquez Mezkla ZaharaFounderSpeaker

06-04-2022 15:1506-04-2022 16:00Europe/MadridGastronomy and value for the hotel. How to improve hotel reputation

Gastronomy is one of the main pillars of the tourism industry and especially of the hotel industry. How can the perceived value of the hotel and the reputation of a hotel chain be enhanced through gastronomy and its Food & Beverage division?

Live Hotel
15:15h - 16:00h Live Hotel
16:00h
Keynote | Live Arena Business, Management and Marketing

Developments in the energy sector and forecast for the tourism sector

Juan de Dios Díaz Martín
Juan de Dios Díaz MartínIGEX EnergíaBusiness Development ManagerSpeaker

06-04-2022 16:0006-04-2022 16:30Europe/MadridDevelopments in the energy sector and forecast for the tourism sector

Rising prices in the electricity and gas market is causing numerous headaches for the tourism sector. In many cases, energy costs are jeopardising the survival of some businesses and entrepreneurs need information and alternatives to make decisions to cut energy costs.

Live Hotel
16:00h - 16:30h Live Hotel
16:30h
Round Table | Live Arena Sustainability and Circular Economy

The Circular Economy and decarbonisation. New challenges for the tourism sector

Joan Fontrodona Felip
Joan Fontrodona FelipIESE Business SchoolModerador/Presentador
Pili Malagarriga Vallet
Pili Malagarriga ValletSegundo Mundo RRSCDirector and Co-FounderSpeaker
Sara Rodríguez Velandia
Sara Rodríguez VelandiaHotel Iberostar Selection Paseo de GraciaDirectorSpeaker
Iñaki Segurado Andía
Iñaki Segurado AndíaFundació Trinijove Vice-presidentSpeaker
Enrique Escofet
Enrique Escofet Hotel Intercontinental BarcelonaGeneral DirectorSpeaker

06-04-2022 16:3006-04-2022 17:15Europe/MadridThe Circular Economy and decarbonisation. New challenges for the tourism sector

The new Climate Change and Energy Transition Law is pushing tourism companies to make substantial changes in their strategies and operations. The Circular Economy, decarbonisation, energy generation with renewable sources, eco-design, everything is becoming more important and entails associated regulations to which our sector will have to adapt.

Live Hotel
16:30h - 17:15h Live Hotel
17:15h
Round Table | Live Arena Business, Management and Marketing

Purchase and sale of hotel assets

Bruno Hallé Boix
Bruno Hallé BoixCushman & WakefieldPartner | Co-Head of Hospitality SpainModerador/Presentador
David Paramio Franco
David Paramio FrancoTinsaDirector of MRICS ConsultingSpeaker
Ramón Garayar Gutierrez
Ramón Garayar GutierrezGATManaging DirectorSpeaker
Fernando Diez Barba
Fernando Diez BarbaImpuestaliaLarge Accounts ManagerSpeaker
Ana Bayona
Ana Bayona CaixaBankHotels & TourismSpeaker

06-04-2022 17:1506-04-2022 18:00Europe/MadridPurchase and sale of hotel assets

The incursion of investors into the hotel sector, the revaluation and repositioning of tourism assets, tax management of hotel real estate, the value of specialisation, business and real estate asset valuation for the hotel sector.

Live Hotel
17:15h - 18:00h Live Hotel
18:00h
Closing | Live Arena

Closure

Manel Casals
Manel Casals Gremi d'Hotels de BarcelonaGeneral DirectorSpeaker
Ramón Estalella
Ramón Estalella CEHAT - ITHGeneral SecretarySpeaker
Javier García Cuenca
Javier García CuencaITHPresidentSpeaker

06-04-2022 18:0006-04-2022 18:15Europe/MadridClosureLive Hotel
18:00h - 18:15h Live Hotel
Thu 07
11:00h
Keynote | Live Arena Business, Management and Marketing

Welcome – The new consumer experience in the restaurant industry

Rodrigo Domínguez-Sáez
Rodrigo Domínguez-Sáez Barra de IdeasDirectorSpeaker

07-04-2022 11:0007-04-2022 11:10Europe/MadridWelcome – The new consumer experience in the restaurant industry

Customer experience is the cornerstone on which much of a restaurant's success rests. But what is customer experience? The variables to define it are numerous; at every point where the customer interacts with the restaurant there is a critical point in the customer experience. During the workshop, we will learn how to build a global customer experience: in the booking phase, inside the restaurant - dining room service and ambience - and also outside the restaurant.

Live Hotel
11:00h - 11:10h Live Hotel
11:10h
Keynote | Live Arena Business, Management and Marketing

FASE 0. Designing the overall experience for a restaurant

Rebeca Muñoz Serrano
Rebeca Muñoz SerranoLivit DesignPartner & CEOSpeaker

07-04-2022 11:1007-04-2022 11:40Europe/MadridFASE 0. Designing the overall experience for a restaurant

Livit is a Spanish company with an international focus that is trying out technology to improve the customer experience in its own restaurants. How much time do our customers spend at the table if we play the music at a certain volume? What if we change to more comfortable furniture? Is it more profitable for a group to have drinks, or is it preferable to rotate tables?

Live Hotel
11:10h - 11:40h Live Hotel
11:40h
Round Table | Live Arena Business, Management and Marketing

FASE 1. UX: the user experience before entering the restaurant

Rodrigo Domínguez-Sáez
Rodrigo Domínguez-Sáez Barra de IdeasDirectorModerador/Presentador
Toni Mascaró
Toni Mascaró eMascaróCEOSpeaker
Eloy Rodríguez
Eloy Rodríguez HospectGastromarketing DirectorSpeaker

07-04-2022 11:4007-04-2022 12:20Europe/MadridFASE 1. UX: the user experience before entering the restaurant

The customer experience starts not when the customer enters the restaurant, but much earlier, from the point when a prospective customer is looking for a place to eat or dine. The presence on social networks, the website, the reservation form and what happens after we have booked... everything matters to create a user experience that is consistent with what they will find when they get there.

Live Hotel
11:40h - 12:20h Live Hotel
12:20h
Round Table | Live Arena Trends and News

FASE 2. The restaurant atmosphere. Key points of the comfort of the space

Rodrigo Domínguez-Sáez
Rodrigo Domínguez-Sáez Barra de IdeasDirectorModerador/Presentador
Natali Canas del Pozo
Natali Canas del PozoEl Equipo CreativoCo-founding Partner and Creative DirectorSpeaker
Jordi Carreras Muria
Jordi Carreras Muria Real Brand MusicMusic Curator/DJSpeaker

07-04-2022 12:2007-04-2022 13:00Europe/MadridFASE 2. The restaurant atmosphere. Key points of the comfort of the space

What are the key points to produce greater comfort in the business? On many occasions, the customer experience designed in restaurant and catering businesses does not take into account variables such as interior design and acoustic experience, and yet these can be two essential elements to improve the perception and reputation of our restaurant.

Live Hotel
12:20h - 13:00h Live Hotel
13:00h
Dialogue | Live Arena Trends and News

FASE 3. Designing gastronomic experiences from an anthropological perspective

Rodrigo Domínguez-Sáez
Rodrigo Domínguez-Sáez Barra de IdeasDirectorModerador/Presentador
Daniel Giganto Arias
Daniel Giganto AriasVamucaChief Operating Officer.Speaker

07-04-2022 13:0007-04-2022 13:30Europe/MadridFASE 3. Designing gastronomic experiences from an anthropological perspective

How should dining experiences be designed to meet customer expectations? Daniel Giganto, Vamuca Group’s Operations Director, has positioned the group's different premises in León residents top of mind and as an essential visit for guests and tourists.

Live Hotel
13:00h - 13:30h Live Hotel
13:30h
Round Table | Live Arena Business, Management and Marketing

FASE 4. How to improve the customer experience in delivery

Rodrigo Domínguez-Sáez
Rodrigo Domínguez-Sáez Barra de IdeasDirectorModerador/Presentador
Manel Morillo Prieto
Manel Morillo PrietoCongusto ConsultingConsulting PartnerSpeaker
Guillem Ontiveros
Guillem Ontiveros TelemakiCEOSpeaker
Sara Serantes
Sara Serantes FreshpertsCEOSpeaker

07-04-2022 13:3007-04-2022 14:10Europe/MadridFASE 4. How to improve the customer experience in delivery

One of the major booms in gastronomy in recent years has been the home delivery service. But despite the massive influx of businesses in this sales channel, the customer experience may not have been the best. How can we meet our customer's expectations in a service as difficult to control as home delivery?

Live Hotel
13:30h - 14:10h Live Hotel

Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

For this reason, we recommend you to check it frequently.

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