Live Moments

Where has the pandemic left the catering industry? We will address trends, as well as new business formulas in the coffee sector, in a session in which coffee experts and owners of catering businesses, where the world of coffee is at the centre, will participate.

What are the latest trends in out-of-home coffee consumption? The changes that took place in the first months of the pandemic have had a significant impact on consumers and have become consolidated as new consumer habits. How is teleworking affecting coffee consumption?

Industry is on the move. Specialty coffee has been gaining ground in recent years, but there is still a long way to go and both brands and the catering establishments have to meet consumer needs.

Service continues to be one of the great added values that the hospitality industry offers the customer. How can we improve our service to attract and retain customers? Xavi Iglesias explains how he has achieved it and how he shows it to his students.

What happens to most coffee shops, specialty or otherwise? Selling only coffee is not a sustainable business. For this reason they all promote selling other products linked to the consumption of the best possible coffee. Moreover, in recent times, specialisation has also made it necessary to sell other types of products. How are they doing?

According to Enrique Tomás, the best-selling product with ham is coffee. For this reason, they have launched a new concept in which they combine the coffee world with the ham world. We will learn first-hand about the details of this new restaurant concept.

To optimise the infusion versatility of the unique blend illy 100% Arabica in cold for 12 hours, illy caffè collaborates with the Italian bartender Giorgio Facchinetti, who will show with the acrobatic flair technique, this original cocktail based on illy Cold Brew, ideal and refreshing for the hot summer months. The illy Cold Brew preserves all the aromas of the illy blend and enhances its flavour without adding sugars or preservatives. This expands the possibilities for coffee consumption, from breakfast as a morning refreshment to as a base for alternative cocktails for after-dinner and summer evenings.

Have you ever dreamed of getting out of the routine and becoming a barista? Would you love to offer art coffees in your business? Creativity, passion, skill, knowledge and personality: This is what a barista does with Crem's award-winning Welbilt EX3 espresso machine. Enjoy a 30 minute show by a prestigious barista with years of experience in coffee art. The purism of making a good espresso, the creativity of Caffe Latte Art and other wonders that will turn your coffee moments into a Marvel-worthy spectacle.

The theme is the importance of training at all stages of the coffee value chain, from the farmer to the consumer.

Blind espresso tasting in which participants will simultaneously taste 2 different coffees and choose their favourite by filling in an anonymous questionnaire given to them during the activity.

The aim is to carry out a market study on 2 trends and different products within the coffee world.

The tasting will take place in the place provided by the organisers and in groups of 4 people at the same time.

The event is scheduled to last one hour and we will have a barista to prepare the coffees and a speaker to moderate the activity.

If you want to participate in this activity, please send an email to pmartinez@firabarcelona.com.

Emanuel Giacone, current Head Bartender of the renowned "Creps al Born" in Barcelona, shares his experience with us and gives us the main keys to success in order to achieve an efficient cocktail service, without sacrificing speed, profitability or quality. With 6 clear guidelines, you can completely overhaul your cocktail menu and the visibility of your establishment.

Albert Roca is a great all-round pastry chef and everything he touches he does exceptionally well. Not satisfied with having won the award for Best Croissant in Spain in 2 editions, he has recently been proclaimed Artisan Ice Cream Champion of Spain, a job that he will show us and you should not miss. @albert_roca73

In 2000 ESPAISUCRE was a pioneer in opening THE FIRST DESSERT RESTAURANT IN THE WORLD together with the 1st Pastry School with specific training for restaurant pastry chefs. EspaiESSENCE, our dessert restaurant, is a unique experience, in the amazing pedagogical environment of the ESPAISUCRE school library where we want to explain and dissect in detail THE TASTE. www.espaisucre.com

Coffee to go shop or Gourmet coffee shop? Should quality in fast service be dispensed with? Running a cafeteria offering an excellent culinary proposal and excellent coffee within minutes is possible and without the need for large spaces, multiple cooking equipment or skilled labour. Offering premium coffee and high quality snacks both in the premises and on the go is feasible with technology. The cafeterias are committed to the experience with welcoming premises, with good gastro-café proposals and fast delivery or on-site service. Cafeteria 4.0 offers the possibility of obtaining quality data in real time on a single platform, so that you can make great and wise decisions and maximise your business profits.

Blind espresso tasting in which participants will simultaneously taste 2 different coffees and choose their favourite by filling in an anonymous questionnaire given to them during the activity.

The aim is to carry out a market study on 2 trends and different products within the coffee world.

The tasting will take place in the place provided by the organisers and in groups of 4 people at the same time.

The event is scheduled to last one hour and we will have a barista to prepare the coffees and a speaker to moderate the activity.

If you want to participate in this activity, please send an email to pmartinez@firabarcelona.com.

He is a member of the restaurant pastry chefs elite, and he is a leading figure at Lasarte restaurant, Martín Berasategui's three-starred restaurant in Barcelona. In 2020 he received the prestigious The Best Pastry Chef Awards, placing him among the elite of the sweet world. @xavidonnay

To manage a bakery-pastry shop offering an excellent bakery and pastry proposal with high quality results, optimising baking times, and at the same time saving with a reduction in energy consumption. Beyond the traditional culinary method of the pastry-baker, the Pastry Chef will show live how with a pre-production he could also join new lines of business with delivery, offering last minute service products. What is Pastelería 4.0? Having equipment with connectivity that allows us to obtain valuable data on our operations in real time, easily interpretable to make quick decisions and optimise business benefits.

At the age of 25, LLUC CRUSELLAS is a member of the young pastry chefs elite who are bringing a new vision of taste and aesthetics to the pastry shop. A great professional with an upward trajectory and a solid and contrasted training in great houses such as Espaisucre and Eric Ortuño. Today he is the head pastry chef at El Carme Pastisseria. His progress and his desire to learn led him in 2021 to be proclaimed the best chocolate maker in the country by winning the World Chocolate Master Spain and thus earning his place in the world final in October this year. @lcrusellas