Blanca Pérez Sauquillo

Global Marketing Manager | TurespañaSpain
Blanca Pérez Sauquillo


Expert in tourist destination marketing and country branding. She is currently Deputy Director General of Marketing at TURESPAÑA, where she has also held the position of Deputy Assistant Director and Assistant Advisor in New York. She is a mentor for the Endeavor Foundation, in the Tourism sector, Member of the Advisory Board of TOP SEED LAB-TRAVEL TECH 1, and sits on the SEGITTUR Board of Directors.


Round Table | Live Arena Business, Management and Marketing

Mistakes and challenges in designing digital marketing and promotion strategies

Àlex Villeyra
Àlex Villeyra Mabrian COOModerador/Presentador
Blanca Pérez Sauquillo
Blanca Pérez SauquilloTurespañaGlobal Marketing ManagerSpeaker
Leire Bilbao Laredo
Leire Bilbao LaredoVisit BenidormDirectorSpeaker
Diego Rodríguez Royo
Diego Rodríguez RoyoPassporterCEOSpeaker

06-04-2022 11:3006-04-2022 12:15Europe/MadridMistakes and challenges in designing digital marketing and promotion strategies

Is the tourism sector ready to enter and monetise its digital marketing and promotion campaigns on online content service platforms and channels? Are our customers and tourists on these new online platforms and spaces? Content to sell or to transmit? In addition to finding answers to these questions, we will learn about the advice and experiences in the design of strategies and content in these media from professionals in the sector.

Live Hotel
Wed 6 11:30h - 12:15h Live Hotel

Alimentaria & HOSTELCO
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