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Eva Zaera

Associate Director Digital Commercial Development | Coca Cola Europacific Partners Madrid, Spain
Eva Zaera

Biography

Digital marketing professional, with extensive and solid experience in digital transformation processes. Overall strategic vision oriented towards the implementation of new and successful digital trends, with special interest in customer centric strategies focused on an omnichannel implementation.

Sessions

12:00h
Round Table | Live Arena Technology and Innovation

Digitise to be more commercial and competitive

David Domínguez
David Domínguez Hostelería de España Moderador/Presentador
María Romero
María Romero Cover Manager Speaker
Ricard Bernils
Ricard Bernils El Celler de Matadepera Speaker
Eva Zaera
Eva Zaera Coca Cola Europacific Partners Associate Director Digital Commercial Development Speaker

04-04-2022 12:00 04-04-2022 12:40 Europe/Madrid Digitise to be more commercial and competitive

The objective of the hospitality business is to make the concept of digitisation a real tool. At this round table we will provide two real solutions and two companies will tell us about their experience in the digitisation process.The objective of the hospitality business is to make the concept of digitisation a real tool. At this round table we will provide two real solutions and two companies will tell us about their experience in the digitisation process.

 Live Hotel
Mon 4 12:00h - 12:40h Live Hotel
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