Leire Bilbao Laredo
Director | Visit Benidorm
Biography
Manager of the Tourist Promotion Body VisitBenidorm, responsible for the Innovation Axis in the DTI Management Body, that has promoted the UNE 178501 certification, and of the Intelligence and Smart Data Unit of VisitBenidorm certified in UNE 166006. Member of CTN 178 Smart Cities. Member of the Advisory Board of INVAT.TUR, and of the Tourism Board of the Alicante Chamber of CommerceSessions
11:30h
Round Table | Live Arena Business, Management and Marketing 
Mistakes and challenges in designing digital marketing and promotion strategies
Àlex Villeyra Mabrian COOModerador/Presentador
Blanca Pérez SauquilloTurespañaGlobal Marketing ManagerSpeaker
Leire Bilbao LaredoVisit BenidormDirectorSpeaker
Diego Rodríguez RoyoPassporterCEOSpeaker
