Leire Bilbao Laredo

Director | Visit Benidorm
Leire Bilbao Laredo


Manager of the Tourist Promotion Body VisitBenidorm, responsible for the Innovation Axis in the DTI Management Body, that has promoted the UNE 178501 certification, and of the Intelligence and Smart Data Unit of VisitBenidorm certified in UNE 166006. Member of CTN 178 Smart Cities. Member of the Advisory Board of INVAT.TUR, and of the Tourism Board of the Alicante Chamber of Commerce


Round Table | Live Arena Business, Management and Marketing

Mistakes and challenges in designing digital marketing and promotion strategies

Àlex Villeyra
Àlex Villeyra Mabrian COOModerador/Presentador
Blanca Pérez Sauquillo
Blanca Pérez SauquilloTurespañaGlobal Marketing ManagerSpeaker
Leire Bilbao Laredo
Leire Bilbao LaredoVisit BenidormDirectorSpeaker
Diego Rodríguez Royo
Diego Rodríguez RoyoPassporterCEOSpeaker

06-04-2022 11:3006-04-2022 12:15Europe/MadridMistakes and challenges in designing digital marketing and promotion strategies

Is the tourism sector ready to enter and monetise its digital marketing and promotion campaigns on online content service platforms and channels? Are our customers and tourists on these new online platforms and spaces? Content to sell or to transmit? In addition to finding answers to these questions, we will learn about the advice and experiences in the design of strategies and content in these media from professionals in the sector.

Live Hotel
Wed 6 11:30h - 12:15h Live Hotel

Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

For this reason, we recommend you to check it frequently.