Rodrigo Martínez

Chief Executive Director | The Borin GuestMadrid, Spain
Rodrigo Martínez


Career linked to the tourism and accommodation sector in three areas: Investment, Management and Innovation. Expert in the creation of structures for operations, strategy and branding. Extensive experience in repositioning hotels and applying innovation to improve offerings, increase business margins and develop opportunities.


Keynote | Live Arena Trends and News

New business models in tourism

Rodrigo Martínez
Rodrigo Martínez The Borin GuestChief Executive DirectorSpeaker

05-04-2022 12:1505-04-2022 12:45Europe/MadridNew business models in tourism

Tourism business models, especially in terms of accommodation, have been incorporating new proposals to the sector, with particular emphasis on their attention to new segments, social trends and technological innovations. How do these new models work?

Live Hotel
Tue 5 12:15h - 12:45h Live Hotel

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