Xavier Folguera Obiol

Managing Director | AdvertisSpain
Xavier Folguera Obiol


CEO of Advertis, a digital marketing and e-commerce agency in Barcelona. Master's Degree in Online Marketing and E-Commerce from EAE/OBS and the University of Barcelona (UB), and Graduate in Industrial Design. Collaborating lecturer at the Universitat Oberta de Catalunya (UOC) and the Barcelona Chamber of Commerce. Author of eCommerce courses and lecturer on digital marketing and online sales.


Keynote | Speaker's Corner Business, Management and Marketing

B2B – B2C eCommerce: More than an opportunity between Manufacturers and Distributors

Xavier Folguera Obiol
Xavier Folguera ObiolAdvertisManaging DirectorSpeaker
Jordi Ordóñez
Jordi Ordóñez Jordiob.comE-commerce ConsultantSpeaker

05-04-2022 11:0005-04-2022 12:15Europe/MadridB2B – B2C eCommerce: More than an opportunity between Manufacturers and Distributors

ECommerce is a reality that goes beyond the relationship between consumer and brand. Online commerce has entered fully into professional relationships, whatever the sector or specialisation of each company. We have gone way beyond face-to-face based commercial strategies and it is essential to reach potential customers in an omnichannel way in order to achieve success. Which is better, developing your own ecommerce or selling in marketplaces?

Hall 4
Tue 5 11:00h - 12:15h Hall 4

Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

For this reason, we recommend you to check it frequently.