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Track: Business, Management and Marketing

Mon 04
12:15h
Round Table | Speaker's Corner Business, Management and Marketing

Renting with maintenance: the future of machinery procurement

Jordi Bisbe Serra
Jordi Bisbe SerraDeclinamDirectorModerador/Presentador
Adrian Muñoz
Adrian Muñoz DisfrutingProject ManagerSpeaker
Javier Bustinduy
Javier Bustinduy CaixaBankSpeaker

04-04-2022 12:1504-04-2022 13:00Europe/MadridRenting with maintenance: the future of machinery procurement

Rapid technological progress also affects catering equipment, but the increase in its performance and the reduction of its energy consumption come with an increase in the cost of acquisition, and it is also advisable always to keep the equipment included in a maintenance plan. Thanks to the availability of financing in the form of Renting for the Horeca sector, today it is possible to decide to purchase equipment, process its purchase and financing in a matter of hours, sign the transaction via a computer or mobile device without needing to go anywhere or have it notarised.

Hall 4
12:15h - 13:00h Hall 4
12:20h
Keynote | Live Moments Business, Management and Marketing

Improve service. The formula for happiness as told by a bartender

Xavi Iglesias
Xavi Iglesias Degusto Arte Coffee & EventsCEOSpeaker

04-04-2022 12:2004-04-2022 12:45Europe/MadridImprove service. The formula for happiness as told by a bartender

Service continues to be one of the great added values that the hospitality industry offers the customer. How can we improve our service to attract and retain customers? Xavi Iglesias explains how he has achieved it and how he shows it to his students.

Hall 7
12:20h - 12:45h Hall 7
12:45h
Round Table | Live Moments Business, Management and Marketing

How to make the coffee business profitable

Rodrigo Domínguez-Sáez
Rodrigo Domínguez-Sáez Barra de IdeasDirectorModerador/Presentador
Eva Rodríguez
Eva Rodríguez El FornetSpeaker
Raúl Armengol Moscardó
Raúl Armengol MoscardóLa HermositaFounderSpeaker

04-04-2022 12:4504-04-2022 13:30Europe/MadridHow to make the coffee business profitable

What happens to most coffee shops, specialty or otherwise? Selling only coffee is not a sustainable business. For this reason they all promote selling other products linked to the consumption of the best possible coffee. Moreover, in recent times, specialisation has also made it necessary to sell other types of products. How are they doing?

Hall 7
12:45h - 13:30h Hall 7
16:45h
Keynote | Speaker's Corner Business, Management and Marketing

NSF certification and HCV-EU registration services for commercial food equipment

Anna Gallarati
Anna Gallarati NSF InternationalBusiness Development Associate Food EquipmentSpeaker
Sofie Ponseele
Sofie Ponseele NSF InternationalSenior Account Manager Product Certification EMEASpeaker

04-04-2022 16:4504-04-2022 18:00Europe/MadridNSF certification and HCV-EU registration services for commercial food equipment

Este seminario abarca la Certificación de Saneamiento NSF para Norteamérica, abordando el proceso de certificación, los requisitos de materiales y diseño y las pruebas de rendimiento. Se discutirán casos prácticos sobre especifícos tipos de equipos. Además, el equipo de NSF presentará el programa de registro de NSF HCV-EU y los servicios de pruebas con respecto a la normativa de la UE sobre materiales en contacto con alimentos.

Hall 4
16:45h - 18:00h Hall 4
Tue 05
11:00h
Keynote | Speaker's Corner Business, Management and Marketing

B2B – B2C eCommerce: More than an opportunity between Manufacturers and Distributors

Xavier Folguera Obiol
Xavier Folguera ObiolAdvertisManaging DirectorSpeaker
Jordi Ordóñez
Jordi Ordóñez Jordiob.comE-commerce ConsultantSpeaker

05-04-2022 11:0005-04-2022 12:15Europe/MadridB2B – B2C eCommerce: More than an opportunity between Manufacturers and Distributors

ECommerce is a reality that goes beyond the relationship between consumer and brand. Online commerce has entered fully into professional relationships, whatever the sector or specialisation of each company. We have gone way beyond face-to-face based commercial strategies and it is essential to reach potential customers in an omnichannel way in order to achieve success. Which is better, developing your own ecommerce or selling in marketplaces?

Hall 4
11:00h - 12:15h Hall 4
12:45h
Round Table | Live Arena Business, Management and Marketing

Tourism distribution: how to deal with uncertainty

José María Carbó Tiemeijer
José María Carbó TiemeijerHoteleroModerador/Presentador
Natividad Pérez Granados
Natividad Pérez GranadosOTA InsightSenior Business Development ManagerSpeaker
Juan Ruano
Juan Ruano DuettoDirector of Hospitality SolutionsSpeaker
Fernando Ramiro
Fernando Ramiro ExpediaDirector Market Management, Spain & PortugalSpeaker

05-04-2022 12:4505-04-2022 13:30Europe/MadridTourism distribution: how to deal with uncertainty

Distribution has faced a complex challenge, and has to cope with much uncertainty in forecasting and sales channels. What is the value of using a good distribution strategy in tourism recovery?

Live Hotel
12:45h - 13:30h Live Hotel
16:00h
Showcooking | Live Moments Business, Management and Marketing

Grupo Deleitas – The 6 keys to an agile and quality cocktail bar

Emanuel Giacone
Emanuel Giacone Creps al BornHead BartenderSpeaker

05-04-2022 16:0005-04-2022 17:00Europe/MadridGrupo Deleitas – The 6 keys to an agile and quality cocktail bar

Emanuel Giacone, current Head Bartender of the renowned "Creps al Born" in Barcelona, shares his experience with us and gives us the main keys to success in order to achieve an efficient cocktail service, without sacrificing speed, profitability or quality. With 6 clear guidelines, you can completely overhaul your cocktail menu and the visibility of your establishment.

Hall 7
16:00h - 17:00h Hall 7
16:00h
Keynote | Side Events Business, Management and Marketing

The AEDH organises its own TED talks, where 6 professionals will speak to us about their experience about hidden issues the tourism industry needs to resolve

Rubén Marín
Rubén Marín Nacional JuvenilPresidentSpeaker
Francesca Llòria
Francesca Llòria Juvenil CataluñaSpeaker
Xavier Martín
Xavier Martín TurijobsSpeaker
Norma Galofré
Norma Galofré Yurbban Hoteles General DirectorSpeaker
Alexis Barceló
Alexis Barceló ABAL ConsultingCEO & FounderSpeaker
Cristina Nogales
Cristina Nogales Smart Rooms CompanyRRHH DirectorSpeaker
Angel Hervàs
Angel Hervàs OsteleaSpeaker
Liliana Domingo
Liliana Domingo Canaro Andorra by The Serras BarcelonaHousekeeping ManagerSpeaker

05-04-2022 16:0005-04-2022 18:30Europe/MadridThe AEDH organises its own TED talks, where 6 professionals will speak to us about their experience about hidden issues the tourism industry needs to resolve

The AEDH, together with Rubén Marín and Francesca Llòria, organises TED talks at HOSTELCO. The 6 chosen professionals will speak individually for 10-12 minutes from their experience to approach topics centring on questions to be examined in the tourism sector. How to achieve success through failure, the customer-experience-marketing interrelationship, digitalisation in internal processes, the attitude of the housekeeping department as a benchmark, what the professional should receive in order to bring out their best version of themselves and how to recruit the best professionals in the market.

Live Hotel
16:00h - 18:30h Live Hotel
Wed 06
11:30h
Round Table | Live Arena Business, Management and Marketing

Mistakes and challenges in designing digital marketing and promotion strategies

Àlex Villeyra
Àlex Villeyra Mabrian COOModerador/Presentador
Blanca Pérez Sauquillo
Blanca Pérez SauquilloTurespañaGlobal Marketing ManagerSpeaker
Leire Bilbao Laredo
Leire Bilbao LaredoVisit BenidormDirectorSpeaker
Diego Rodríguez Royo
Diego Rodríguez RoyoPassporterCEOSpeaker

06-04-2022 11:3006-04-2022 12:15Europe/MadridMistakes and challenges in designing digital marketing and promotion strategies

Is the tourism sector ready to enter and monetise its digital marketing and promotion campaigns on online content service platforms and channels? Are our customers and tourists on these new online platforms and spaces? Content to sell or to transmit? In addition to finding answers to these questions, we will learn about the advice and experiences in the design of strategies and content in these media from professionals in the sector.

Live Hotel
11:30h - 12:15h Live Hotel
12:45h
Round Table | Live Arena Business, Management and Marketing

Communication as a key element for tourism recovery

Laura Malone Guillén
Laura Malone GuillénRIU Hotels & ResortsCommunications Senior ManagerCommunications Senior ManagerModerador/Presentador
Vivi Hinojosa
Vivi Hinojosa HostelturEditorSpeaker
Juan Daniel Núñez Sánchez
Juan Daniel Núñez SánchezSmart Travel NewsPublisher and FounderSpeaker
David Val Palao
David Val PalaoTecnoHotelCoordinatorSpeaker
Josep Maria Palau Riberaygua
Josep Maria Palau RiberayguaLa VanguardiaJournalist & Founder of Inmedia agencySpeaker

06-04-2022 12:4506-04-2022 13:30Europe/MadridCommunication as a key element for tourism recovery

We will address the role of the media and the management of post-pandemic communication and discuss the importance of their contribution to the revival of the sector.

Live Hotel
12:45h - 13:30h Live Hotel
13:00h
Keynote | Speaker's Corner Business, Management and Marketing

The benefits of built-in units in bespoke kitchen design

Pamela Wauters Ripoll
Pamela Wauters RipollNuevas Técnicas del Gas, S.L.Speaker
David Pardo Peiró
David Pardo PeiróNuevas Técnicas del GasManagerSpeaker
Guillermo Navarro Tallada
Guillermo Navarro TalladaPreparados Naturales El PaellerCo-Founder & Managing DirectorSpeaker

06-04-2022 13:0006-04-2022 14:15Europe/MadridThe benefits of built-in units in bespoke kitchen design

In the lecture, NTGAS will give the keys for the design of a custom-made kitchen with the innovative NTGAS drop-in systems for professional kitchens. The advantages of using our modules in terms of design and usability will be explained, and our wide range of modules for professional kitchens will be presented. In addition, important innovations will be presented, such as the gas-powered CALÇOTERA/BBQ, which facilitates the preparation of calçots, improving productivity and calçots preparation at any time of the day, in a cleaner and faster way. To conclude the presentation, the collaboration between NTGAS and the manufacturer of traditional wood-fired broths El Paeller, which has resulted for the first time in the large industrial cooking fires automation, will be presented, and the first automatic model on the market, the "EL PAELLER by NTGAS" burner, will be presented.

Hall 4
13:00h - 14:15h Hall 4
13:30h
Dialogue | Live Arena Business, Management and Marketing

EU funds

Alvaro Carrillo de Albornoz
Alvaro Carrillo de AlbornozITHManaging DirectorSpeaker
Juan Jesus García Sanchez
Juan Jesus García SanchezAmadeus IT GroupDirector Industry Affairs EMEASpeaker

06-04-2022 13:3006-04-2022 14:00Europe/MadridEU funds

EU funds are here, how can tourism businesses benefit from them? Which projects are subsidised? Analysis of the key points of this EU subsidy.

Live Hotel
13:30h - 14:00h Live Hotel
15:15h
Round Table | Live Arena Business, Management and Marketing

Gastronomy and value for the hotel. How to improve hotel reputation

Rodrigo Domínguez-Sáez
Rodrigo Domínguez-Sáez Barra de IdeasDirectorModerador/Presentador
Ignacio Bernaldo de Quirós Zubizarreta
Ignacio Bernaldo de Quirós ZubizarretaLopesán Hotels ManagementSpeaker
Tana Collados
Tana Collados TV3Speaker
Silvia Aguilar
Silvia Aguilar Vincci HotelesF&B General ManagerSpeaker
José María Márquez
José María Márquez Mezkla ZaharaFounderSpeaker

06-04-2022 15:1506-04-2022 16:00Europe/MadridGastronomy and value for the hotel. How to improve hotel reputation

Gastronomy is one of the main pillars of the tourism industry and especially of the hotel industry. How can the perceived value of the hotel and the reputation of a hotel chain be enhanced through gastronomy and its Food & Beverage division?

Live Hotel
15:15h - 16:00h Live Hotel
15:30h
Keynote | Side Events Business, Management and Marketing

Food delivery Sapiens: Holistic and sustainable vision of the innovative channel

Pablo de la Rica
Pablo de la Rica AECOCRetail&Foodserive Knowledge ManagerSpeaker

06-04-2022 15:3006-04-2022 16:30Europe/MadridFood delivery Sapiens: Holistic and sustainable vision of the innovative channel

The emergence of delivery has revolutionised food service by creating a new window to the consumer. A holistic, detailed and in-depth analysis of the challenges, determining factors, processes and agents that make up the value proposition of this innovative channel is required in order to assess and propose a sustainable approach.

Live Hotel
15:30h - 16:30h Live Hotel
16:00h
Keynote | Live Arena Business, Management and Marketing

Developments in the energy sector and forecast for the tourism sector

Juan de Dios Díaz Martín
Juan de Dios Díaz MartínIGEX EnergíaBusiness Development ManagerSpeaker

06-04-2022 16:0006-04-2022 16:30Europe/MadridDevelopments in the energy sector and forecast for the tourism sector

Rising prices in the electricity and gas market is causing numerous headaches for the tourism sector. In many cases, energy costs are jeopardising the survival of some businesses and entrepreneurs need information and alternatives to make decisions to cut energy costs.

Live Hotel
16:00h - 16:30h Live Hotel
16:45h
Speaker's Corner Business, Management and Marketing

Cuba, a market of opportunities: HOSTELCUBA 2023

06-04-2022 16:4506-04-2022 18:00Europe/MadridCuba, a market of opportunities: HOSTELCUBA 2023

Since 2015, Fira Barcelona and the Palco Group have been holding sectoral and professional trade fairs in Pabexpo, Cuba, a market of new opportunities where sectoral trade fairs are the gateway to the market and the presentation of new products. HOSTELCUBA 2023, International Hospitality and Catering Trade Fair.

Hall 4
16:45h - 18:00h Hall 4
17:15h
Round Table | Live Arena Business, Management and Marketing

Purchase and sale of hotel assets

Bruno Hallé Boix
Bruno Hallé BoixCushman & WakefieldPartner | Co-Head of Hospitality SpainModerador/Presentador
David Paramio Franco
David Paramio FrancoTinsaDirector of MRICS ConsultingSpeaker
Ramón Garayar Gutierrez
Ramón Garayar GutierrezGATManaging DirectorSpeaker
Fernando Diez Barba
Fernando Diez BarbaImpuestaliaLarge Accounts ManagerSpeaker
Ana Bayona
Ana Bayona CaixaBankHotels & TourismSpeaker

06-04-2022 17:1506-04-2022 18:00Europe/MadridPurchase and sale of hotel assets

The incursion of investors into the hotel sector, the revaluation and repositioning of tourism assets, tax management of hotel real estate, the value of specialisation, business and real estate asset valuation for the hotel sector.

Live Hotel
17:15h - 18:00h Live Hotel
Thu 07
11:00h
Keynote | Live Arena Business, Management and Marketing

Welcome – The new consumer experience in the restaurant industry

Rodrigo Domínguez-Sáez
Rodrigo Domínguez-Sáez Barra de IdeasDirectorSpeaker

07-04-2022 11:0007-04-2022 11:10Europe/MadridWelcome – The new consumer experience in the restaurant industry

Customer experience is the cornerstone on which much of a restaurant's success rests. But what is customer experience? The variables to define it are numerous; at every point where the customer interacts with the restaurant there is a critical point in the customer experience. During the workshop, we will learn how to build a global customer experience: in the booking phase, inside the restaurant - dining room service and ambience - and also outside the restaurant.

Live Hotel
11:00h - 11:10h Live Hotel
11:10h
Keynote | Live Arena Business, Management and Marketing

FASE 0. Designing the overall experience for a restaurant

Rebeca Muñoz Serrano
Rebeca Muñoz SerranoLivit DesignPartner & CEOSpeaker

07-04-2022 11:1007-04-2022 11:40Europe/MadridFASE 0. Designing the overall experience for a restaurant

Livit is a Spanish company with an international focus that is trying out technology to improve the customer experience in its own restaurants. How much time do our customers spend at the table if we play the music at a certain volume? What if we change to more comfortable furniture? Is it more profitable for a group to have drinks, or is it preferable to rotate tables?

Live Hotel
11:10h - 11:40h Live Hotel
11:40h
Round Table | Live Arena Business, Management and Marketing

FASE 1. UX: the user experience before entering the restaurant

Rodrigo Domínguez-Sáez
Rodrigo Domínguez-Sáez Barra de IdeasDirectorModerador/Presentador
Toni Mascaró
Toni Mascaró eMascaróCEOSpeaker
Eloy Rodríguez
Eloy Rodríguez HospectGastromarketing DirectorSpeaker

07-04-2022 11:4007-04-2022 12:20Europe/MadridFASE 1. UX: the user experience before entering the restaurant

The customer experience starts not when the customer enters the restaurant, but much earlier, from the point when a prospective customer is looking for a place to eat or dine. The presence on social networks, the website, the reservation form and what happens after we have booked... everything matters to create a user experience that is consistent with what they will find when they get there.

Live Hotel
11:40h - 12:20h Live Hotel
13:30h
Round Table | Live Arena Business, Management and Marketing

FASE 4. How to improve the customer experience in delivery

Rodrigo Domínguez-Sáez
Rodrigo Domínguez-Sáez Barra de IdeasDirectorModerador/Presentador
Manel Morillo Prieto
Manel Morillo PrietoCongusto ConsultingConsulting PartnerSpeaker
Guillem Ontiveros
Guillem Ontiveros TelemakiCEOSpeaker
Sara Serantes
Sara Serantes FreshpertsCEOSpeaker

07-04-2022 13:3007-04-2022 14:10Europe/MadridFASE 4. How to improve the customer experience in delivery

One of the major booms in gastronomy in recent years has been the home delivery service. But despite the massive influx of businesses in this sales channel, the customer experience may not have been the best. How can we meet our customer's expectations in a service as difficult to control as home delivery?

Live Hotel
13:30h - 14:10h Live Hotel

Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

For this reason, we recommend you to check it frequently.

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