Track: Business, Management and Marketing
Mon 04
12:15h
Round Table | Speaker's Corner Business, Management and Marketing 


Renting with maintenance: the future of machinery procurement

Jordi Bisbe SerraDeclinamDirectorModerador/Presentador

Adrian Muñoz DisfrutingProject ManagerSpeaker

Javier Bustinduy CaixaBankSpeaker
12:20h
Keynote | Live Moments Business, Management and Marketing 
Improve service. The formula for happiness as told by a bartender

Xavi Iglesias Degusto Arte Coffee & EventsCEOSpeaker
12:45h
Round Table | Live Moments Business, Management and Marketing 


How to make the coffee business profitable

Rodrigo Domínguez-Sáez Barra de IdeasDirectorModerador/Presentador

Eva Rodríguez El FornetSpeaker

Raúl Armengol MoscardóLa HermositaFounderSpeaker
16:45h
Keynote | Speaker's Corner Business, Management and Marketing 

NSF certification and HCV-EU registration services for commercial food equipment

Anna Gallarati NSF InternationalBusiness Development Associate Food EquipmentSpeaker

Sofie Ponseele NSF InternationalSenior Account Manager Product Certification EMEASpeaker
Tue 05
11:00h
Keynote | Speaker's Corner Business, Management and Marketing 

B2B – B2C eCommerce: More than an opportunity between Manufacturers and Distributors

Xavier Folguera ObiolAdvertisManaging DirectorSpeaker

Jordi Ordóñez Jordiob.comE-commerce ConsultantSpeaker
12:45h
Round Table | Live Arena Business, Management and Marketing 



Tourism distribution: how to deal with uncertainty

José María Carbó TiemeijerHoteleroModerador/Presentador

Natividad Pérez GranadosOTA InsightSenior Business Development ManagerSpeaker

Juan Ruano DuettoDirector of Hospitality SolutionsSpeaker

Fernando Ramiro ExpediaDirector Market Management, Spain & PortugalSpeaker
16:00h
Showcooking | Live Moments Business, Management and Marketing 
Grupo Deleitas – The 6 keys to an agile and quality cocktail bar

Emanuel Giacone Creps al BornHead BartenderSpeaker
16:00h
Keynote | Side Events Business, Management and Marketing 







The AEDH organises its own TED talks, where 6 professionals will speak to us about their experience about hidden issues the tourism industry needs to resolve

Rubén Marín Nacional JuvenilPresidentSpeaker

Francesca Llòria Juvenil CataluñaSpeaker

Xavier Martín TurijobsSpeaker

Norma Galofré Yurbban Hoteles General DirectorSpeaker

Alexis Barceló ABAL ConsultingCEO & FounderSpeaker

Cristina Nogales Smart Rooms CompanyRRHH DirectorSpeaker

Angel Hervàs OsteleaSpeaker

Liliana Domingo Canaro Andorra by The Serras BarcelonaHousekeeping ManagerSpeaker
Wed 06
11:30h
Round Table | Live Arena Business, Management and Marketing 



Mistakes and challenges in designing digital marketing and promotion strategies

Àlex Villeyra Mabrian COOModerador/Presentador

Blanca Pérez SauquilloTurespañaGlobal Marketing ManagerSpeaker

Leire Bilbao LaredoVisit BenidormDirectorSpeaker

Diego Rodríguez RoyoPassporterCEOSpeaker
12:45h
Round Table | Live Arena Business, Management and Marketing 




Communication as a key element for tourism recovery

Laura Malone GuillénRIU Hotels & ResortsCommunications Senior ManagerCommunications Senior ManagerModerador/Presentador

Vivi Hinojosa HostelturEditorSpeaker

Juan Daniel Núñez SánchezSmart Travel NewsPublisher and FounderSpeaker

David Val PalaoTecnoHotelCoordinatorSpeaker

Josep Maria Palau RiberayguaLa VanguardiaJournalist & Founder of Inmedia agencySpeaker
13:00h
Keynote | Speaker's Corner Business, Management and Marketing 


The benefits of built-in units in bespoke kitchen design

Pamela Wauters RipollNuevas Técnicas del Gas, S.L.Speaker

David Pardo PeiróNuevas Técnicas del GasManagerSpeaker

Guillermo Navarro TalladaPreparados Naturales El PaellerCo-Founder & Managing DirectorSpeaker
13:30h
Dialogue | Live Arena Business, Management and Marketing 

EU funds

Alvaro Carrillo de AlbornozITHManaging DirectorSpeaker

Juan Jesus García SanchezAmadeus IT GroupDirector Industry Affairs EMEASpeaker
15:15h
Round Table | Live Arena Business, Management and Marketing 




Gastronomy and value for the hotel. How to improve hotel reputation

Rodrigo Domínguez-Sáez Barra de IdeasDirectorModerador/Presentador

Ignacio Bernaldo de Quirós ZubizarretaLopesán Hotels ManagementSpeaker

Tana Collados TV3Speaker

Silvia Aguilar Vincci HotelesF&B General ManagerSpeaker

José María Márquez Mezkla ZaharaFounderSpeaker
15:30h
Keynote | Side Events Business, Management and Marketing 
Food delivery Sapiens: Holistic and sustainable vision of the innovative channel

Pablo de la Rica AECOCRetail&Foodserive Knowledge ManagerSpeaker
16:00h
Keynote | Live Arena Business, Management and Marketing 
Developments in the energy sector and forecast for the tourism sector

Juan de Dios Díaz MartínIGEX EnergíaBusiness Development ManagerSpeaker
17:15h
Round Table | Live Arena Business, Management and Marketing 




Purchase and sale of hotel assets

Bruno Hallé BoixCushman & WakefieldPartner | Co-Head of Hospitality SpainModerador/Presentador

David Paramio FrancoTinsaDirector of MRICS ConsultingSpeaker

Ramón Garayar GutierrezGATManaging DirectorSpeaker

Fernando Diez BarbaImpuestaliaLarge Accounts ManagerSpeaker

Ana Bayona CaixaBankHotels & TourismSpeaker
Thu 07
11:00h
Keynote | Live Arena Business, Management and Marketing 
Welcome – The new consumer experience in the restaurant industry

Rodrigo Domínguez-Sáez Barra de IdeasDirectorSpeaker
11:10h
Keynote | Live Arena Business, Management and Marketing 
FASE 0. Designing the overall experience for a restaurant

Rebeca Muñoz SerranoLivit DesignPartner & CEOSpeaker
11:40h
Round Table | Live Arena Business, Management and Marketing 


FASE 1. UX: the user experience before entering the restaurant

Rodrigo Domínguez-Sáez Barra de IdeasDirectorModerador/Presentador

Toni Mascaró eMascaróCEOSpeaker

Eloy Rodríguez HospectGastromarketing DirectorSpeaker
13:30h
Round Table | Live Arena Business, Management and Marketing 



FASE 4. How to improve the customer experience in delivery

Rodrigo Domínguez-Sáez Barra de IdeasDirectorModerador/Presentador

Manel Morillo PrietoCongusto ConsultingConsulting PartnerSpeaker

Guillem Ontiveros TelemakiCEOSpeaker

Sara Serantes FreshpertsCEOSpeaker