Track: Business, Management and Marketing

Rapid technological progress also affects catering equipment, but the increase in its performance and the reduction of its energy consumption come with an increase in the cost of acquisition, and it is also advisable always to keep the equipment included in a maintenance plan. Thanks to the availability of financing in the form of Renting for the Horeca sector, today it is possible to decide to purchase equipment, process its purchase and financing in a matter of hours, sign the transaction via a computer or mobile device without needing to go anywhere or have it notarised.

Service continues to be one of the great added values that the hospitality industry offers the customer. How can we improve our service to attract and retain customers? Xavi Iglesias explains how he has achieved it and how he shows it to his students.

What happens to most coffee shops, specialty or otherwise? Selling only coffee is not a sustainable business. For this reason they all promote selling other products linked to the consumption of the best possible coffee. Moreover, in recent times, specialisation has also made it necessary to sell other types of products. How are they doing?

Este seminario abarca la Certificación de Saneamiento NSF para Norteamérica, abordando el proceso de certificación, los requisitos de materiales y diseño y las pruebas de rendimiento. Se discutirán casos prácticos sobre especifícos tipos de equipos. Además, el equipo de NSF presentará el programa de registro de NSF HCV-EU y los servicios de pruebas con respecto a la normativa de la UE sobre materiales en contacto con alimentos.

ECommerce is a reality that goes beyond the relationship between consumer and brand. Online commerce has entered fully into professional relationships, whatever the sector or specialisation of each company. We have gone way beyond face-to-face based commercial strategies and it is essential to reach potential customers in an omnichannel way in order to achieve success. Which is better, developing your own ecommerce or selling in marketplaces?

Distribution has faced a complex challenge, and has to cope with much uncertainty in forecasting and sales channels. What is the value of using a good distribution strategy in tourism recovery?

Emanuel Giacone, current Head Bartender of the renowned "Creps al Born" in Barcelona, shares his experience with us and gives us the main keys to success in order to achieve an efficient cocktail service, without sacrificing speed, profitability or quality. With 6 clear guidelines, you can completely overhaul your cocktail menu and the visibility of your establishment.

The AEDH, together with Rubén Marín and Francesca Llòria, organises TED talks at HOSTELCO. The 6 chosen professionals will speak individually for 10-12 minutes from their experience to approach topics centring on questions to be examined in the tourism sector. How to achieve success through failure, the customer-experience-marketing interrelationship, digitalisation in internal processes, the attitude of the housekeeping department as a benchmark, what the professional should receive in order to bring out their best version of themselves and how to recruit the best professionals in the market.

Is the tourism sector ready to enter and monetise its digital marketing and promotion campaigns on online content service platforms and channels? Are our customers and tourists on these new online platforms and spaces? Content to sell or to transmit? In addition to finding answers to these questions, we will learn about the advice and experiences in the design of strategies and content in these media from professionals in the sector.

We will address the role of the media and the management of post-pandemic communication and discuss the importance of their contribution to the revival of the sector.

In the lecture, NTGAS will give the keys for the design of a custom-made kitchen with the innovative NTGAS drop-in systems for professional kitchens. The advantages of using our modules in terms of design and usability will be explained, and our wide range of modules for professional kitchens will be presented. In addition, important innovations will be presented, such as the gas-powered CALÇOTERA/BBQ, which facilitates the preparation of calçots, improving productivity and calçots preparation at any time of the day, in a cleaner and faster way. To conclude the presentation, the collaboration between NTGAS and the manufacturer of traditional wood-fired broths El Paeller, which has resulted for the first time in the large industrial cooking fires automation, will be presented, and the first automatic model on the market, the "EL PAELLER by NTGAS" burner, will be presented.

EU funds are here, how can tourism businesses benefit from them? Which projects are subsidised? Analysis of the key points of this EU subsidy.

Gastronomy is one of the main pillars of the tourism industry and especially of the hotel industry. How can the perceived value of the hotel and the reputation of a hotel chain be enhanced through gastronomy and its Food & Beverage division?

The emergence of delivery has revolutionised food service by creating a new window to the consumer. A holistic, detailed and in-depth analysis of the challenges, determining factors, processes and agents that make up the value proposition of this innovative channel is required in order to assess and propose a sustainable approach.

Rising prices in the electricity and gas market is causing numerous headaches for the tourism sector. In many cases, energy costs are jeopardising the survival of some businesses and entrepreneurs need information and alternatives to make decisions to cut energy costs.

Since 2015, Fira Barcelona and the Palco Group have been holding sectoral and professional trade fairs in Pabexpo, Cuba, a market of new opportunities where sectoral trade fairs are the gateway to the market and the presentation of new products. HOSTELCUBA 2023, International Hospitality and Catering Trade Fair.

The incursion of investors into the hotel sector, the revaluation and repositioning of tourism assets, tax management of hotel real estate, the value of specialisation, business and real estate asset valuation for the hotel sector.

Customer experience is the cornerstone on which much of a restaurant's success rests. But what is customer experience? The variables to define it are numerous; at every point where the customer interacts with the restaurant there is a critical point in the customer experience. During the workshop, we will learn how to build a global customer experience: in the booking phase, inside the restaurant - dining room service and ambience - and also outside the restaurant.

Livit is a Spanish company with an international focus that is trying out technology to improve the customer experience in its own restaurants. How much time do our customers spend at the table if we play the music at a certain volume? What if we change to more comfortable furniture? Is it more profitable for a group to have drinks, or is it preferable to rotate tables?

The customer experience starts not when the customer enters the restaurant, but much earlier, from the point when a prospective customer is looking for a place to eat or dine. The presence on social networks, the website, the reservation form and what happens after we have booked... everything matters to create a user experience that is consistent with what they will find when they get there.

One of the major booms in gastronomy in recent years has been the home delivery service. But despite the massive influx of businesses in this sales channel, the customer experience may not have been the best. How can we meet our customer's expectations in a service as difficult to control as home delivery?