Track: Technology and Innovation
Mon 04
11:00h
Keynote | Speaker's Corner Technology and Innovation 

ZS Rest and the challenges facing the hospitality industry

Carlos Prallong PalacioZone SoftSales Manager

Pedro Sousa Zone SoftCEO
12:00h
Round Table | Live Arena Technology and Innovation 



Digitise to be more commercial and competitive

David Domínguez Hostelería de España

María Romero Cover Manager

Ricard Bernils El Celler de Matadepera

Eva Zaera Coca Cola Europacific PartnersAssociate Director Digital Commercial Development
13:00h
Keynote | Speaker's Corner Technology and Innovation 
The benefits of digitised cooking with ConnectedCooking

Pablo Torres RationalNational Corporate Chef
Tue 05
11:30h
Round Table | Live Arena Technology and Innovation 



High Tech – Human Touch

Javier García CuencaITHPresident

José Ángel Preciados FernandezILUNION HotelsManaging Director

José Guillermo Díaz MontañésARTIEM HotelsCEO

Cristina Cabañas RodriguezGuitart HotelsPresident
16:00h
Dialogue | Live Arena Technology and Innovation 



The Metaverse and NFT

Pedro Fernández ITH

Rafael de Jorge GrowturFounder

Melchor Sanz HP CTO

Fermín Carmona FernándezHotelverseCEO & Co Founder
16:40h
Round Table | Live Arena Technology and Innovation 



Cybersecurity: a threat lurking in the shadows

Xavier García Gremi d'Hotels de BarcelonaInnovation Manager

Joan Antoni Malonda GMVTourism Business Developer

Esther Montalvá MedinaColegio de Abogados de Madrid Member for Digital Affairs

Isidro Fernández OrtuñoBumerania RoboticsCEO
17:15h
Round Table | Live Arena Technology and Innovation 




Intelligence Data Game

Beatriz Heras Paz-alboITHDigital Transformation-Operations-ITICN

Jorge Núñez AdQuiverCEO

Víctor Tofán Cloudbeds

Daniel Just MasipCeriumHospitality Director

Jaime Sastre EISI SOFTChief Marketing Officer
Wed 06
11:00h
Keynote | Speaker's Corner Technology and Innovation 
Digitalisation in the service and catering space. New trends.

Daniel Hernández FlipdishCountry Manager Spain
12:15h
Round Table | Speaker's Corner Technology and Innovation 



Improving management with Maintenance 4.0

Jordi Bisbe SerraDeclinamDirector

Miguel Angel Herrera ÚbedaAsociación Española de Hostelería HospitalariaPresident

Julia Poncar Shop IQ

Jorge Jimenez SanchezInstalanzaDirector
Thu 07
12:00h
Showcooking | Live Moments Technology and Innovation 
Sustainable bakery and confectionery in 4.0 Industry

Juan Espinosa AguilarWelbilt Sales Manager Spain, Portugal Morocco
12:15h
Round Table | Speaker's Corner Technology and Innovation 



Artificial Intelligence in the HORECA sector

Jordi Bisbe SerraDeclinamDirector

Claudia De Sweemer LloretBeSmartExecutive Account

Manel Morillo PrietoCongusto ConsultingConsulting Partner

Patricia Fernández AECOC