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Conference

Arroz Dacsa: Turning a basic into a love brand

The Alimentaria Hub Marketing and Communication

Thursday 21, 12:00h - 12:30h | Hall 5 | The Alimentaria Hub – Innoval Room by CaixaBank
21-03-2024 12:00 21-03-2024 12:30 Europe/Madrid Arroz Dacsa: Turning a basic into a love brand

Lorena Lázaro, head of communications at Dacsa Group and Jorge Herrero, Creative Director at KIDS agency, reveal the keys to the strategic change of the Arroz Dacsa brand towards a more creative and digital approach.

Hall 5 | The Alimentaria Hub – Innoval Room by CaixaBank

Lorena Lázaro, head of communications at Dacsa Group and Jorge Herrero, Creative Director at KIDS agency, reveal the keys to the strategic change of the Arroz Dacsa brand towards a more creative and digital approach.

Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

 

For this reason, we recommend you to check it frequently.

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