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More Than Trends, Forces of Change

The Horeca Hub The Shift

Monday 23, 13:10h - 13:40h | Talk Stage 2 - The Horeca Hub Visitor pass
2026-03-23 13:10 2026-03-23 13:40 Europe/Madrid More Than Trends, Forces of Change

There are few truly relevant trends, but they all have one thing in common: they are already making an impact. They affect how we operate, how we sell, how we structure teams, how we purchase, and how we design business models. In this session, we identify these ongoing forces that demand immediate tactical responses, not five-year plans. What changes are urgent, where the greatest risks of inaction lie, and what decisions the most attentive operators are already making. An essential session for those who understand that today, not moving is the riskiest decision.

 

Talk Stage 2 - The Horeca Hub

There are few truly relevant trends, but they all have one thing in common: they are already making an impact. They affect how we operate, how we sell, how we structure teams, how we purchase, and how we design business models. In this session, we identify these ongoing forces that demand immediate tactical responses, not five-year plans. What changes are urgent, where the greatest risks of inaction lie, and what decisions the most attentive operators are already making. An essential session for those who understand that today, not moving is the riskiest decision.

 

Organizers

Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

 

For this reason, we recommend you to check it frequently.

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