Close
    • Back | Home Agenda
    Share speaker Print

    Pablo Bellenda

    Marketing Director at Aplus Gastromarketing | Aplus gastroMarketing
    Pablo Bellenda

    Biography

    Pablo Bellenda is a professional with more than 15 years of experience in creativity and creative advertising. Since 2017, he has led the strategy of Aplus Gastromarketing and FACYRE (Spanish Federation of Chefs and Pastry Chefs). He has worked at renowned agencies such as Cheil for Samsung Spain and at TBWA Spain for brands including Absolut, McDonald’s, Michelin, Grupo Osborne, Häagen-Dazs, Telepizza, and Chevrolet. He specializes in content creation and gastronomic marketing strategies.

    Sessions

    16:50h
    Round Table | The Horeca Hub

    Cities that Feed Better: The New Urban Pact for Foodservice

    Alfredo García-Plata Fernández
    Alfredo García-Plata Fernández Municipio 1 Former mayor of Torrelodones and promoter of Smart Food City Speaker
    Belén González Nieto
    Belén González Nieto Municipio 2 Councillor for Commerce and Central District of Las Rozas City Council (Madrid) Speaker
    Pablo Bellenda
    Pablo Bellenda Aplus gastroMarketing Marketing Director at Aplus Gastromarketing Moderador

    2026-03-23 16:50 2026-03-23 17:20 Europe/Madrid Cities that Feed Better: The New Urban Pact for Foodservice

    Cities are redefining how the urban food system is organised to address challenges related to mobility, sustainability, coexistence and efficiency. In this roundtable, different municipalities share how they are designing new models for sourcing, distribution and waste management that create a real balance between restaurateurs, distributors, customers and residents. A win-win approach that demonstrates how public-private collaboration is key to building smarter, more viable foodservice ecosystems aligned with new regulatory and social demands.

     Talk Stage 1 - The Horeca Hub
    Mon 23 16:50h - 17:20h Talk Stage 1 - The Horeca Hub Free access
    Read more

    Alimentaria & HOSTELCO
    Exhibitors and Products Catalogue

    The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

     

    For this reason, we recommend you to check it frequently.

    Exhibitors
    Close