Presentation
Generation Z decides how they want to drink coffee
Monday 23, 17:15h - 18:00h
| The Coffee Stage
Free access
2026-03-23 17:15
2026-03-23 18:00
Europe/Madrid
Generation Z decides how they want to drink coffee
A space led by IED Barcelona where the results of a food design project on Generation Z’s relationship with coffee will be presented.
An analysis of environments, formats, and consumption moments to understand how this new audience is already entering bars and cafés.
Link at https://www.ied.edu/courses/barcelona/master/food-design
The Coffee StageA space led by IED Barcelona where the results of a food design project on Generation Z’s relationship with coffee will be presented.
An analysis of environments, formats, and consumption moments to understand how this new audience is already entering bars and cafés.
Link at https://www.ied.edu/courses/barcelona/master/food-design
