Presentation
Health, flavour and indulgence: YOSOY’s formula for leading the barista segment
Monday 23, 14:30h - 14:45h
| Agora By AECOC - The Alimentaria Hub
Free access
2026-03-23 14:30
2026-03-23 14:45
Europe/Madrid
Health, flavour and indulgence: YOSOY’s formula for leading the barista segment
YOSOY, leader in the barista segment in Spain, has built its position by anticipating consumer trends and turning them into real innovation. In this presentation, we will share our strategy for driving growth in the barista segment by combining health, flavour and indulgence, and introduce the three 2026 innovations that reinforce our leadership in retail and horeca.
Agora By AECOC - The Alimentaria HubYOSOY, leader in the barista segment in Spain, has built its position by anticipating consumer trends and turning them into real innovation. In this presentation, we will share our strategy for driving growth in the barista segment by combining health, flavour and indulgence, and introduce the three 2026 innovations that reinforce our leadership in retail and horeca.
