AI is redefining the hotel customer journey
By 2026, up to 50% of searches will be conducted through AI engines such as ChatGPT or Google AI Overviews. Travelers will no longer browse through links: they will request direct answers, recommendations, and immediate bookings. For hotels, the message is clear: traditional SEO is no longer enough. AI visibility, personalization, and a seamless digital experience will be key to staying competitive.
Talk Stage 1 - The Horeca HubBy 2026, up to 50% of searches will be conducted through AI engines such as ChatGPT or Google AI Overviews. Travelers will no longer browse through links: they will request direct answers, recommendations, and immediate bookings. For hotels, the message is clear: traditional SEO is no longer enough. AI visibility, personalization, and a seamless digital experience will be key to staying competitive.
Speakers
Parent Session
- Hotel Intelligence & Experience Tuesday 24, 10:00h - 14:15h | Talk Stage 1 - The Horeca Hub Free access