The new superpower of the Purchasing Director

The role of the Purchasing Director has evolved from a tactical position to a key strategic role within the HORECA ecosystem. Driven by technology, this profile now leads decisions that directly impact competitiveness, brand positioning, and business profitability. In this talk, we explore how their priorities have changed, their relationship with suppliers, and their ability to generate smart savings, strategic vision, and sustainable advantages in a context of high cost pressure, supply challenges, and market demands.