Hospitality 2026: Data and Trends Reshaping Growth in Spain
The Spanish hospitality sector is entering a new phase of transformation drawing a new landscape where concepts are refined territories are reconfigured and value no longer depends on expanding the offer but on building proposals with a clear identity.
Based on the analysis of sector data this presentation will explore
-
What trends are shaping the new map of hospitality in Spain
-
What type of establishment is showing the greatest capacity for growth by adapting its proposals to an increasingly demanding consumer who seeks experiences that are more meaningful than functional
-
And that areas under development grow where social energy cultural movement and the capacity to generate community converge.
The Spanish hospitality sector is entering a new phase of transformation drawing a new landscape where concepts are refined territories are reconfigured and value no longer depends on expanding the offer but on building proposals with a clear identity.
Based on the analysis of sector data this presentation will explore
-
What trends are shaping the new map of hospitality in Spain
-
What type of establishment is showing the greatest capacity for growth by adapting its proposals to an increasingly demanding consumer who seeks experiences that are more meaningful than functional
-
And that areas under development grow where social energy cultural movement and the capacity to generate community converge.
Speakers
Parent Session
- SmartFood Monday 23, 16:00h - 18:30h | Talk Stage 1 - The Horeca Hub Free access