Round Table
Stories that sell. Businesses that connect
Monday 23, 15:30h - 16:00h
| The Coffee Stage
Free access
2026-03-23 15:30
2026-03-23 16:00
Europe/Madrid
Stories that sell. Businesses that connect
HORECA models that have successfully turned origin and storytelling into a powerful tool for customer connection. Clear communication, education, and emotion in the service of the experience. This roundtable discussion shows how telling the coffee story well creates empathy, loyalty, and differentiation in an increasingly competitive market.
The Coffee StageHORECA models that have successfully turned origin and storytelling into a powerful tool for customer connection. Clear communication, education, and emotion in the service of the experience. This roundtable discussion shows how telling the coffee story well creates empathy, loyalty, and differentiation in an increasingly competitive market.