Conference
Trends 2026: The Rise of Hybrid Behavior (Austerity – Premiumization)
Wednesday 25, 10:00h - 10:20h
| Sala INNOVAL by CaixaBank - The Alimentaria Hub
Free access
2026-03-25 10:00
2026-03-25 10:20
Europe/Madrid
Trends 2026: The Rise of Hybrid Behavior (Austerity – Premiumization)
In a market where consumers alternate between extreme austerity and selective gratification, understanding this new hybrid behavior is key. Discover how pricing architecture, mini formats, and "little luxuries" are redefining profitability and how to anticipate these changes to lead successfully in 2026.
Sala INNOVAL by CaixaBank - The Alimentaria HubIn a market where consumers alternate between extreme austerity and selective gratification, understanding this new hybrid behavior is key. Discover how pricing architecture, mini formats, and "little luxuries" are redefining profitability and how to anticipate these changes to lead successfully in 2026.
