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    Aleix Puig

    Co-founder and President | VICIO
    Aleix Puig

    Biography

    Aleix Puig co-founded the brand that revolutionized smash burgers in Spain with its quality, attitude, and unique expertise. Puig has taken VICIO from a pandemic-era idea to a national phenomenon.

    Sessions

    16:00h
    Round Table | The Alimentaria Hub

    La Martinuca and Vicio: from niche to globally trending product and brand

    Aleix Puig
    Aleix Puig VICIO Co-founder and President Speaker
    Rocío Carasso
    Rocío Carasso ROC·PR Founder Moderador
    Víctor Naranjo
    Víctor Naranjo La Martinuca Co-founder and CEO Speaker

    2026-03-23 16:00 2026-03-23 16:45 Europe/Madrid La Martinuca and Vicio: from niche to globally trending product and brand

    The tortilla and the smash burger are global icons in the world of gastronomy. In Spain, these niches are clearly led by two key players who have reached the top through high-quality products, a premium brand experience, and innovative strategies in which social media has played a decisive role.

     Conference Room by Acciona - The Alimentaria Hub
    Mon 23 16:00h - 16:45h Conference Room by Acciona - The Alimentaria Hub Free access
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    Alimentaria & HOSTELCO
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