Close
  • Alejandro Andreu Vilà

    Head of Sales Iberia | PHENIX Barcelona
    Alejandro Andreu Vilà

    Biography

    With a career defined by commercial strategy and business development within tech environments, Alejandro Andreu Vila is the new Head of Sales Iberia at Phenix. In this role, he serves as a strategic cornerstone for the company's international expansion. His mission is clear: to revolutionize surplus management, transforming what was traditionally considered waste into a value-driven opportunity for retail, the food industry, and the Horeca channel.

    Sessions

    17:20h
    Round Table | The Horeca Hub

    Everything You Don’t See About Your Business

    Alejandro Andreu Vilà
    Alejandro Andreu Vilà PHENIX Head of Sales Iberia Speaker
    Diego Olmedilla Guiseris
    Diego Olmedilla Guiseris Aplus Gastromarketing CEO Moderador
    Iván Bergés
    Iván Bergés AGUA KMZERO CEO Speaker
    Jordi Archs
    Jordi Archs FRIOLISA POMONA IBERIA CEO Friolisa Pomona Iberia – Member of the JD of Frozen España Speaker
    José Benito
    José Benito MIL-TEK SOLUTIONS SL CEO Speaker

    2026-03-23 17:20 2026-03-23 18:00 Europe/Madrid Everything You Don’t See About Your Business

    Logistics, urban distribution, waste, and sustainability are part of a key operational shift. This roundtable addresses these challenges from an expert and cross-functional perspective, analyzing how to better manage the invisible complexity of the hospitality business to reduce friction, hidden costs, and increase efficiency.

     

    Talk Stage 1 - The Horeca Hub
    Mon 23 17:20h - 18:00h Talk Stage 1 - The Horeca Hub Free access

    Alimentaria & HOSTELCO
    Exhibitors and Products Catalogue

    The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

     

    For this reason, we recommend you to check it frequently.

    Close