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Alex Salvador

Managing Director | AER Automation
Alex Salvador

Biography

Degree in Economics & MBA (University of Barcelona). Master in Cultural Management (UOC). Alex Salvador has developed his entire professional career in the industrial business environment, holding managerial positions in both multinationals and SMEs, in the areas of commercial-marketing and general direction. He has teaching experience at business schools and his recent focus areas are talent management and organizational transformation.

Sessions

11:45h
Round Table | The Horeca Hub

Automation and Robotics for Cost Efficiency

Alex Salvador
Alex Salvador AER Automation Managing Director Moderador
Cesar Pérez Araque
Cesar Pérez Araque Vincci Hotels Quality and sustainability manager Speaker
Jorge Salas
Jorge Salas JOB&TALENT - Speaker
José Muñoz Barrasa
José Muñoz Barrasa Muzybar - Speaker

2026-03-24 11:45 2026-03-24 12:30 Europe/Madrid Automation and Robotics for Cost Efficiency

Hospitality is, by definition, a deeply human industry. Yet in a context of cost pressure, talent shortages, and rising guest expectations, automation and robotics are emerging as key levers of the new operating model. This roundtable explores how technology can free up time, reduce friction, and improve economic efficiency without dehumanizing the guest experience. On the contrary, when applied effectively, it allows teams to focus on what truly adds value, enhance service quality, improve working conditions, and build hotels that are more profitable, sustainable, and ready for the immediate future.

Talk Stage 1 - The Horeca Hub
Tue 24 11:45h - 12:30h Talk Stage 1 - The Horeca Hub Free access

Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

 

For this reason, we recommend you to check it frequently.

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