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Alfredo García-Plata Fernández

Former mayor of Torrelodones and promoter of Smart Food City | Municipio 1
Alfredo García-Plata Fernández

Biography

Alfredo Gª-Plata is a marketing professional with more than 25 years of experience in the food, health, and communications sectors. He served as Mayor of Torrelodones (2019–2023), where he promoted strategic projects such as Torrelodones Ciudad Activa and the innovative Smart Food City model, integrating gastronomy, health, and urban development. He is currently Head of Institutional Relations and Client Services at Aplus Gastromarketing.

Sessions

17:15h
Round Table | The Horeca Hub

Cities that Feed Better: The New Urban Pact for Foodservice

Alfredo García-Plata Fernández
Alfredo García-Plata Fernández Municipio 1 Former mayor of Torrelodones and promoter of Smart Food City Speaker
Pablo Bellenda
Pablo Bellenda A+ Marketing Marketing Director at Aplus Gastromarketing Moderador

2026-03-23 17:15 2026-03-23 17:45 Europe/Madrid Cities that Feed Better: The New Urban Pact for Foodservice

Cities are redefining how the urban food system is organised to address challenges related to mobility, sustainability, coexistence and efficiency. In this roundtable, different municipalities share how they are designing new models for sourcing, distribution and waste management that create a real balance between restaurateurs, distributors, customers and residents. A win-win approach that demonstrates how public-private collaboration is key to building smarter, more viable foodservice ecosystems aligned with new regulatory and social demands.

 Talk Stage 1 - The Horeca Hub
Mon 23 17:15h - 17:45h Talk Stage 1 - The Horeca Hub Free access
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Alimentaria & HOSTELCO
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