Close

Ana Fernández

Founder/CEO | WeAre, Transformation Lab
Ana Fernández

Biography

Senior Advisor and independent Consultant in Sustainability, Reputation and Risk/Crisis Management. Founder & CEO of WeAre, Transformation Lab. I help companies, boards and foundations align purpose, governance and innovation to drive responsible transformation and resilience. With 30+ years in strategy, communication and sustainability across aviation, tourism or culture among others, I support leaders in integrating ESG, managing non-financial risk and strengthening stakeholder trust through ethical, transparent and purpose-driven cultures.

Sessions

12:30h
Round Table | The Horeca Hub

Sustainability: Operate Better, Consume Less, Create More Value

Ana Fernández
Ana Fernández WeAre, Transformation Lab Founder/CEO Speaker
Ana Herrero
Ana Herrero Forética Director of Sustainable Transformation at Forética Speaker
Gerard Bofill Vaqué
Gerard Bofill Vaqué Can Buch Manager Speaker
Jose Guillermo Díaz Montañés
Jose Guillermo Díaz Montañés Artiem Fresh People Hotels CEO Speaker
Roberto Torregrosa
Roberto Torregrosa AEDH y ACPT President of the Spanish Association of Hotel Directors in Catalonia and President of the Catalan Association of Tourism Professionals Moderador

2026-03-24 12:30 2026-03-24 13:15 Europe/Madrid Sustainability: Operate Better, Consume Less, Create More Value

Sustainability has ceased to be just a narrative and has become an operational imperative in the hotel industry. Energy, water, waste, products, talent, and the guest experience converge in high-impact, highly complex establishments. This roundtable addresses sustainability from a comprehensive and realistic perspective: how to design sustainable models from the outset, how to transform existing operations, and how to balance efficiency, profitability, and responsibility. A key conversation to understand which decisions truly matter, how to avoid greenwashing, and how to turn sustainability into a solid, measurable competitive advantage for the hotel business.

 

Talk Stage 1 - The Horeca Hub
Tue 24 12:30h - 13:15h Talk Stage 1 - The Horeca Hub Free access

Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

 

For this reason, we recommend you to check it frequently.

Close