Close
Back | Home Agenda
Share speaker Print

Andre Barretto

Co-Founder and Brand Activation Manager | My Coffee Guide / Oatly Spain
Andre Barretto

Biography

Co-Founder of My Coffee Guide and Brand Activation Manager at Oatly. Q Instructor, Authorized SCA Trainer, SCA Judge and CVA Instructor. Specialized in education, sensory evaluation and brand development within the specialty coffee sector.

Sessions

15:15h
Keynote | The Coffee Stage

Coffee has a story. Origin, identity, and value

Andre Barretto
Andre Barretto My Coffee Guide / Oatly Co-Founder and Brand Activation Manager Speaker

2026-03-23 15:15 2026-03-23 15:30 Europe/Madrid Coffee has a story. Origin, identity, and value

Today, coffee has a name, a surname, and a place of origin. This keynote delves into the importance of origin, traceability, and storytelling as key differentiating elements. Understanding the producer, the territory, and the process is essential to sell better and position yourself with credibility. A session that invites participants to use authenticity as a strategic tool, not just as a narrative.

 The Coffee Stage
Mon 23 15:15h - 15:30h The Coffee Stage Free access
Read more

Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

 

For this reason, we recommend you to check it frequently.

Exhibitors
Close