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  • Eduardo Serrano Martínez

    Partner - General Manager | ESMA Sevilla
    Eduardo Serrano Martínez

    Biography

    ESMA has more than 35 years of experience in consulting and training for the leisure and tourism sectors, covering projects for tourist destinations, agri-food industries, hotels and resorts, camping and glamping sites, social and sports clubs, catering & restaurant companies, theme parks and shopping centers.

    Sessions

    13:30h
    Round Table | The Horeca Hub

    The New Brain of Hotel F&B

    Didac Alcoriza Orta
    Didac Alcoriza Orta Salles Hotels F&B director - Executive Xef Speaker
    Eduardo Serrano Martínez
    Eduardo Serrano Martínez ESMA Partner - General Manager Speaker
    Jordi Ferrer Momblanch
    Jordi Ferrer Momblanch tSpoonLab CMO Moderador
    Margarita Juan Dols
    Margarita Juan Dols - Speaker

    2026-03-24 13:30 2026-03-24 14:15 Europe/Madrid The New Brain of Hotel F&B

    Digitalisation is no longer an operational tool: it is the nervous system of the F&B department. From procurement to recipe costing, from waste management to profitability by point of sale, this session explores how technology enables data-driven decision-making, reduces operational friction, and transforms control into a competitive advantage.

    Talk Stage 1 - The Horeca Hub
    Tue 24 13:30h - 14:15h Talk Stage 1 - The Horeca Hub Free access

    Alimentaria & HOSTELCO
    Exhibitors and Products Catalogue

    The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

     

    For this reason, we recommend you to check it frequently.

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