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Enrique Tomás Ruiz

CEO | ENRIQUE TOMÁS
Enrique Tomás Ruiz

Biography

Born in Badalona and the youngest of eleven siblings, Enrique Tomás began his journey in 1982 with a small stall in La Salud market. His ability to understand customers transformed a traditional sector, turning his company into the world’s leading marketer of Iberian ham. A firm believer in hard work and honesty, he has driven international expansion to more than 120 stores. His vision is clear: to position ham as the finest gastronomic product and make it accessible to everyone.

Sessions

11:10h
Keynote | The Horeca Hub

The art of scaling a brand

Enrique Tomás Ruiz
Enrique Tomás Ruiz ENRIQUE TOMÁS CEO Speaker
Pablo De la Rica
Pablo De la Rica AECOC Head of Retail & Foodservice Knowledge Speaker

2026-03-23 11:10 2026-03-23 11:30 Europe/Madrid The art of scaling a brand

 

In this talk, we explore how an iconic product can become the foundation of a solid and scalable multichannel business model. From retail to foodservice and major transit hubs such as airports, the conversation reveals how opportunities are identified, formats are adapted, and multiple channels are managed without losing brand coherence. A talk to understand how to think about distribution, business models, and expansion when the product is the starting point, but vision is what makes the difference.

 

 Talk Stage 1 - The Horeca Hub
Mon 23 11:10h - 11:30h Talk Stage 1 - The Horeca Hub Free access
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Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

 

For this reason, we recommend you to check it frequently.

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