A conversation about the new tourism landscape, addressing the evolution of destinations, connectivity, new consumption habits, and the role of the different players in the value chain within a context of global transformation. In a country heading toward 100 million visitors, understanding who comes and how they consume is key to designing more profitable, coherent, and sustainable HORECA models in each destination.
Javier Gándara
- | ALA
Biography
-Sessions
13:40h
Round Table |
The Horeca Hub
The map of the new tourism
Inma de Benito
Confederación Española de las Organizaciones Empresariales (CEOE)
Director of Tourism, Culture and Sport. CEOE
Speaker
Javier Gándara
ALA
-
Speaker
Segundo López Vazquez
Minor Europe & Americas
Vice President F&B Minor Europe & Americas
Speaker