Joan Jover

This conversation will explore what investors are currently looking for in the hospitality sector and which models generate trust in international markets. We will analyze the mistakes most penalized by capital and the factors that truly determine scalability and investment potential. An expert perspective, from strategic consultancy, to understand how to build solid businesses that are attractive to investors and prepared to compete in an increasingly demanding global environment.

The executive summary integrates lessons from various operational models, identifying which factors drive competitiveness today and which strategic decisions a business should prioritize to remain profitable and relevant.

Hospitality no longer competes solely on cuisine, service, or location. It competes on model, structure, and adaptability. In this roundtable, key perspectives from the sector —independent restaurateurs, restaurant groups, and branded dining— come together to examine how the way of competing has radically changed. Costs, talent, scale, brand, experience, efficiency, and resilience all come into play from very different realities. An honest conversation to understand which factors are redefining competitiveness today, which models withstand current pressures best, and which strategic decisions will determine the survival and growth of the hospitality business in the coming years.

We are experiencing a competitive shift: the rules of the game have changed. This session provides context on how business models are evolving and what new factors determine success in the hospitality sector today.