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  • José María Cobo

    CEO | TranXforma Food
    José María Cobo

    Biography

    CEO of TranXforma FOOD, connecting food innovation with key partners and trends. Former professor and executive at Danone & Coca-Cola, leads NGO against childhood obesity.

    Sessions

    11:30h
    Presentation | Fira Food and Hospitality Startups

    FOOD CORPORATES Summit / HOSTELCO CORPORATES Summit

    Alejandro Arranz
    Alejandro Arranz Mahou San Miguel New Technologies Manager Speaker
    Angelo Ferrara
    Angelo Ferrara Holle baby food AG General Director Speaker
    Beatriz Gómez
    Beatriz Gómez Encarna Group - La Finca Key Account Manager Speaker
    Beatriz Mesas
    Beatriz Mesas Incapto Coffee Founder & CPO (Chief Product Officer) Speaker
    Christopher Aguilar
    Christopher Aguilar La Martinuca Chief Marketing Officer (CMO) Speaker
    Gustavo Alonso
    Gustavo Alonso Isla Délice Country Manager Speaker
    Jordi Caballero
    Jordi Caballero Europastry R&D Bread Director Speaker
    José María Cobo
    José María Cobo TranXforma Food CEO Speaker
    Lorena Salcedo
    Lorena Salcedo VEGETALES Representative Speaker
    Lucas Irisarri
    Lucas Irisarri Enhol Alimentación Food Strategy & business Development Manager Speaker

    2026-03-23 11:30 2026-03-23 14:00 Europe/Madrid FOOD CORPORATES Summit / HOSTELCO CORPORATES Summit

    Morning session where corporates from both sectors will present their challenges and their engagement programmes with the entrepreneurial ecosystem to identify solutions that can make them more competitive through collaboration with third parties (open innovation)

    Pitching point
    Mon 23 11:30h - 14:00h Pitching point Free access
    12:30h
    Round Table | Fira Food and Hospitality Startups

    INVESTORS Summit

    Inma Rodríguez
    Inma Rodríguez ACCIÓ Market Intelligence Manager Speaker
    José María Cobo
    José María Cobo TranXforma Food CEO Speaker
    Miguel Ángel Cubero
    Miguel Ángel Cubero Food & Agri Tech Europe VP Finance & ScaleUp Moderador
    Pedro de Aláva
    Pedro de Aláva Tech Transfer Agrifood Funds Director Speaker

    2026-03-25 12:30 2026-03-25 13:15 Europe/Madrid INVESTORS Summit

    Executives from incubators, accelerators, VCs, investment funds, and business angels explore access to funding for startups and innovative projects, discussing key challenges for agri-food entrepreneurs and the impact of the current geopolitical situation.

    Pitching point
    Wed 25 12:30h - 13:15h Pitching point Free access

    Alimentaria & HOSTELCO
    Exhibitors and Products Catalogue

    The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

     

    For this reason, we recommend you to check it frequently.

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