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  • Juan Umbert

    CEO | MAKEAT
    Juan Umbert

    Biography

    Founder of Makeat, a centre for gastronomic innovation where creativity, design, technology and science converge. He promotes projects that transform the gastronomic experience, generating real impact

    Sessions

    16:00h
    Workshop | The Horeca Hub

    Feeding the Senses

    Juan Umbert
    Juan Umbert MAKEAT CEO Speaker
    María Rodríguez Muñoz
    María Rodríguez Muñoz Makeat Head of Gastronomic Consultancy & R&d Speaker
    Patricia Jurado
    Patricia Jurado Makeat Project Manager & Researcher Speaker

    2026-03-24 16:00 2026-03-24 17:30 Europe/Madrid Feeding the Senses

    An immersive workshop for restaurant professionals that explores how to design gastronomic experiences that connect with diners on a sensory, emotional, and cultural level.

     

    Talk Stage 1 - The Horeca Hub
    Tue 24 16:00h - 17:30h Talk Stage 1 - The Horeca Hub Free access
    15:35h
    Workshop | The Horeca Hub

    New Management Systems

    Adrià Navarro Pillao
    Adrià Navarro Pillao Welbilt General Director Speaker
    Juan Umbert
    Juan Umbert MAKEAT CEO Speaker
    María Rodríguez Muñoz
    María Rodríguez Muñoz Makeat Head of Gastronomic Consultancy & R&d Speaker

    2026-03-25 15:35 2026-03-25 17:05 Europe/Madrid New Management Systems

    Workshop presenting the new work systems the hospitality sector needs today, including a live demonstration of the speed and efficiency that can be achieved.

     

    Talk Stage 1 - The Horeca Hub
    Wed 25 15:35h - 17:05h Talk Stage 1 - The Horeca Hub Free access
    18:25h
    Cierre | The Horeca Hub

    Executive Summary – Kitchen Focus Session

    Juan Umbert
    Juan Umbert MAKEAT CEO Speaker

    2026-03-25 18:25 2026-03-25 18:30 Europe/Madrid Executive Summary – Kitchen Focus Session

    As a closing, the session summarizes learnings on productive efficiency, kitchen organization, and adaptation to multiple channels, drawing key conclusions to improve timing, costs, and profitability.

     

    Talk Stage 1 - The Horeca Hub
    Wed 25 18:25h - 18:30h Talk Stage 1 - The Horeca Hub Free access
    15:30h
    Intro | The Horeca Hub

    Welcome to Kitchen Focus Session

    Juan Umbert
    Juan Umbert MAKEAT CEO Speaker

    2026-03-25 15:30 2026-03-25 15:35 Europe/Madrid Welcome to Kitchen Focus Session

    The kitchen is undergoing a structural shift: from an operational space to a production hub. This session provides context on how workflows, equipment, and the relationship with the business are changing.

     

    Talk Stage 1 - The Horeca Hub
    Wed 25 15:30h - 15:35h Talk Stage 1 - The Horeca Hub Free access
    14:30h
    Culinary Demonstration | The Bakery & Pastry Hub

    No Rules Pastry: The Next Trend

    Juan Umbert
    Juan Umbert MAKEAT CEO Speaker
    Miquel Guarro Carreras
    Miquel Guarro Carreras We The Food Pastry Chef Consultant Speaker

    2026-03-25 14:30 2026-03-25 15:10 Europe/Madrid No Rules Pastry: The Next Trend

    No Rules Pastry explores the future of pastry-making through simplicity and effectiveness. Miquel Guarro and Makeat create a dessert that is simple in appearance but has a powerful emotional impact, with a clear experience and a solid concept. Product quality, impeccable technique and technology to amplify its reach. A dessert designed to be enjoyed, desired and shared, on the plate and in a trend-setting reel.

    The Bakery & Pastry Hub
    Wed 25 14:30h - 15:10h The Bakery & Pastry Hub Free access

    Alimentaria & HOSTELCO
    Exhibitors and Products Catalogue

    The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

     

    For this reason, we recommend you to check it frequently.

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