Close
Back | Home Agenda
Share speaker Print

Maite Echeverría

Customer Management Manager | AECOC
Maite Echeverría

Biography

Maite Echeverría drives commercial activation excellence and manufacturer–retailer collaboration at AECOC as a key lever for growth. Passionate about retail, she brings extensive experience in the FMCG sector, having worked as a Key Account Manager and Trade Marketing Manager across European markets.

Sessions

10:05h
Keynote | The Horeca Hub

The evolving stomach quota

Maite Echeverría
Maite Echeverría AECOC Customer Management Manager Speaker

2026-03-23 10:05 2026-03-23 10:20 Europe/Madrid The evolving stomach quota

How retail and hospitality are redefining the stomach share to capture new consumption occasions, breaking the traditional boundaries between purchase and experience. We will analyze how new habits, format hybridization, and technology integration are creating unprecedented moments of consumption.

 Talk Stage 1 - The Horeca Hub
Mon 23 10:05h - 10:20h Talk Stage 1 - The Horeca Hub Free access
Read more

Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

 

For this reason, we recommend you to check it frequently.

Exhibitors
Close