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    Manuel Rojo

    General Manager of Maheso – Partner at Frozen España | Frozen
    Manuel Rojo

    Biography

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    Sessions

    13:30h
    Round Table | The Horeca Hub

    Buying Is No Longer About Supplying: It’s About Strategy

    Fabio Zummo
    Fabio Zummo FRIGICOLL Key Account Director  Speaker
    Joan Cuni
    Joan Cuni DECOD / Coperama Founding member of Decod and Managing Director Southern Europe at Coperama. Moderador
    Manuel Rojo
    Manuel Rojo Frozen General Manager of Maheso – Partner at Frozen España Speaker
    Miquel Lajarín
    Miquel Lajarín RATIONAL Sales Director Speaker

    2026-03-23 13:30 2026-03-23 14:00 Europe/Madrid Buying Is No Longer About Supplying: It’s About Strategy

    The supplier relationship is undergoing a profound shift. In this session, expert voices analyse how purchasing priorities are changing, what today’s end customer demands, and how to align product, service, and costs. A conversation to understand how to make better supply decisions in a more complex and demanding environment.

     Talk Stage 1 - The Horeca Hub
    Mon 23 13:30h - 14:00h Talk Stage 1 - The Horeca Hub Free access
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    Alimentaria & HOSTELCO
    Exhibitors and Products Catalogue

    The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

     

    For this reason, we recommend you to check it frequently.

    Exhibitors
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