Marcos Martin

For years, technology in the restaurant industry has been perceived as a necessary cost. This talk proposes a radical shift in perspective: understanding it as a strategic investment with economic, operational and competitive returns. We will analyse the mechanisms that make it possible to move from expense to investment, how to assess the real ROI of technological solutions, and what financial, fiscal and management advantages a restaurant can unlock. A key session for making technology decisions with a business mindset and for stopping seeing innovation as a burden and starting to see it as a growth lever.