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Nuria Via

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Nuria Via

Biography

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Sessions

10:40h
Round Table | The Horeca Hub

The Impact of AI on Distribution

José María Ramón Cardona
José María Ramón Cardona Neobookings CEO Speaker
Juan Daniel Núñez Sánchez
Juan Daniel Núñez Sánchez SmartTravelNews Editor and Founder Moderador
Nuria Via
Nuria Via MIRAI - Speaker
Rafael de Jorge
Rafael de Jorge Growtur - Consultora IA - Speaker
Victor Mayans Asian
Victor Mayans Asian Artiem Hotels MARKETING DIRECTOR Speaker

2026-03-24 10:40 2026-03-24 11:30 Europe/Madrid The Impact of AI on Distribution

Artificial intelligence has emerged as a new key player in hotel distribution, transforming the way customers search, compare, gather information, and book. Conversational chatbots, new recommendation dynamics, and shifts in the decision-making process are redefining the balance between the customer, OTAs, and hotels. This roundtable examines how this landscape is changing, the implications for each stakeholder, and how to adapt sales and distribution strategies so that technology becomes a win-win opportunity rather than a threat to profitability and customer relationships.

 Talk Stage 1 - The Horeca Hub
Tue 24 10:40h - 11:30h Talk Stage 1 - The Horeca Hub Free access
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