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Paula Gertel

Founder | Gertel & Fraser Vajillas Vivas Barcelona
Paula Gertel

Biography

Paula Gertel (San Francisco, 1973) is a ceramic artist and co-founder of Gertel&Fraser, a studio creating ceramic tableware for contemporary fine dining. Her childhood across different countries shaped her relationship with food and craftsmanship. This background is reflected in pieces that express memory, character, and a deep respect for the handmade process.

Sessions

17:50h
Round Table | The Horeca Hub

Your tableware defines your experience and positioning

Cameron Fraser
Cameron Fraser Gertel & Fraser Vajillas Vivas Founder Speaker
Gerard Crous
Gerard Crous - Speaker
Lluis Sola
Lluis Sola - Speaker
Nacho Rojas
Nacho Rojas - Moderador
Paula Gertel
Paula Gertel Gertel & Fraser Vajillas Vivas Founder Speaker

2026-03-24 17:50 2026-03-24 18:20 Europe/Madrid Your tableware defines your experience and positioning

We analyze a key and often undervalued element: the support. Tableware doesn’t just present food; it defines the concept, expresses identity, interacts with the gastronomic proposal, and shapes the perception of price and value. A conversation about how plates, textures, and materials build a story, differentiate the restaurant, and elevate the customer experience from the very first visual impact.

 

 Talk Stage 1 - The Horeca Hub
Tue 24 17:50h - 18:20h Talk Stage 1 - The Horeca Hub Free access
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Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

 

For this reason, we recommend you to check it frequently.

Exhibitors
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