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Rafael de Jorge

- | Growtur - Consultora IA Spain
Rafael de Jorge

Biography

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Sessions

10:40h
Round Table | The Horeca Hub

The Impact of AI on Distribution

Juanda Núñez
Juanda Núñez SmartTravelNews Editor and Founder Moderador
Rafael de Jorge
Rafael de Jorge Growtur - Consultora IA - Speaker
Victor Mayans
Victor Mayans Artiem Hotels - Speaker

2026-03-24 10:40 2026-03-24 11:30 Europe/Madrid The Impact of AI on Distribution

Artificial intelligence has emerged as a new key player in hotel distribution, transforming the way customers search, compare, gather information, and book. Conversational chatbots, new recommendation dynamics, and shifts in the decision-making process are redefining the balance between the customer, OTAs, and hotels. This roundtable examines how this landscape is changing, the implications for each stakeholder, and how to adapt sales and distribution strategies so that technology becomes a win-win opportunity rather than a threat to profitability and customer relationships.

 Talk Stage 1 - The Horeca Hub
Tue 24 10:40h - 11:30h Talk Stage 1 - The Horeca Hub Free access
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