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Rebeca Múñoz

CEO & Partner | Livit Design Spain
Rebeca Múñoz

Biography

Rebeca Muñoz, CEO & Partner of Livit Design, leads the largest global company specialized in designing and transforming scalable Food and Beverage concepts. Executive of the Year ASEME 2023, she advises investors and international brands to improve efficiency and profitability. She is an architect from the Polytechnic University of Madrid with an MBA and training in Customer Experience. With over 20 years of experience, she has led projects such as UNO by Real Madrid, Krispy Kreme and Foodbox in more than 45 countries, combining design, data and customer behavior to drive scalable growth.

Sessions

16:05h
Keynote | The Horeca Hub

The future of F&B: what’s coming and how to prepare

Rebeca Múñoz
Rebeca Múñoz Livit Design CEO & Partner Speaker

2026-03-23 16:05 2026-03-23 16:25 Europe/Madrid The future of F&B: what’s coming and how to prepare

A strategic and inspirational session on how Food & Beverage is evolving to respond to new consumer demands and an increasingly complex business environment. From independent concepts to hospitality, cruises, retail, and corporate spaces, we will explore how F&B is used as a key activation point to create experiences, differentiation, and brand value, and how it is becoming a decisive lever in strategic decision-making.

 Talk Stage 2 - The Horeca Hub
Mon 23 16:05h - 16:25h Talk Stage 2 - The Horeca Hub Free access
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Alimentaria & HOSTELCO
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