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Segundo López Vazquez

- Spain
Segundo López Vazquez

Biography

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Sessions

13:40h
Round Table | The Horeca Hub

Tell me who visits you, and I’ll tell you what kind of business you should be.

Inma de Benito
Inma de Benito - Speaker
Segundo López Vazquez
Segundo López Vazquez - Speaker

2026-03-23 13:40 2026-03-23 14:10 Europe/Madrid Tell me who visits you, and I’ll tell you what kind of business you should be.

Not all tourists consume in the same way, seek the same things, or make the same business models profitable. In this talk, we analyze why truly understanding source markets is no longer a marketing exercise, but a business strategy. The origin of the visitor shapes opening hours, menu design, average ticket, experience, leisure offering, and operational structure. In a country heading toward 100 million visitors, understanding who comes and how they consume is key to designing more profitable, coherent, and sustainable HORECA models in each destination.

 

 Talk Stage 2 - The Horeca Hub
Mon 23 13:40h - 14:10h Talk Stage 2 - The Horeca Hub Free access
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12:20h
Round Table | The Horeca Hub

The Eroticism of Shopping

Elisabet Linares
Elisabet Linares - Speaker
Jordi Viñas
Jordi Viñas - Speaker
Mercedes Vidal
Mercedes Vidal Directora de Supply Chain & Servicios Generales en Compañía del Trópico & Vicepresidenta DECOD - Speaker
Segundo López Vazquez
Segundo López Vazquez - Speaker

2026-03-23 12:20 2026-03-23 13:45 Europe/Madrid The Eroticism of Shopping

Procurement is no longer just an operational function, but a strategic decision. This roundtable analyzes how restaurateurs build an intelligent purchasing mix by combining purchasing groups, distributors, strategic suppliers, and local products. A hybrid model that makes it possible to maximize competitiveness in price and terms, gain efficiency, and at the same time preserve value-driven relationships with key suppliers while generating differentiation through local sourcing aligned with brand identity, storytelling, and positioning.

 

 Talk Stage 1 - The Horeca Hub
Mon 23 12:20h - 13:45h Talk Stage 1 - The Horeca Hub Free access
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Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

 

For this reason, we recommend you to check it frequently.

Exhibitors
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