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Sergi Freixes Castrelo

PROGRAM LEADER FOOD DESIGN | ISTITUTO EUROPEO DI DESIGN BARCELONA
Sergi Freixes Castrelo

Biography

A researcher and designer specializing in food culture, he currently runs his agency, Estudio Freixes Pla, where he creates projects for the agri-food industry and the restaurant sector. He is also a program leader and professor of Food at IED Barcelona. In addition, he curates and writes exhibitions and publications related to history, design, and gastronomy.

Sessions

17:15h
Presentation | The Coffee Stage

Generation Z decides how they want to drink coffee

Sergi Freixes Castrelo
Sergi Freixes Castrelo ISTITUTO EUROPEO DI DESIGN BARCELONA PROGRAM LEADER FOOD DESIGN Speaker

2026-03-23 17:15 2026-03-23 18:00 Europe/Madrid Generation Z decides how they want to drink coffee

A space led by IED Barcelona where the results of a food design project on Generation Z’s relationship with coffee will be presented.
An analysis of environments, formats, and consumption moments to understand how this new audience is already entering bars and cafés.

Link at https://www.ied.edu/courses/barcelona/master/food-design

The Coffee Stage
Mon 23 17:15h - 18:00h The Coffee Stage Free access

Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

 

For this reason, we recommend you to check it frequently.

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