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Track: Bakery, Pastry & Gelato

Mon 23
11:30h
Culinary Demonstration | The Bakery & Pastry Hub

Artificial Intelligence vs. Artisanal Intelligence

Ramón Garriga
Ramón Garriga Gluten Morgen Baker Digital Speaker

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2026-03-23 11:30 2026-03-23 12:10 Europe/Madrid Artificial Intelligence vs. Artisanal Intelligence

We will analyze the new role of the artisan baker in communicating with an audience saturated with artificial content. Authenticity is the best tool.

 The Bakery & Pastry Hub
11:30h - 12:10h The Bakery & Pastry Hub Visitor pass
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16:00h
Culinary Demonstration | The Bakery & Pastry Hub

Bachour: The New era of Viennoiserie

Antonio Bachour
Antonio Bachour Bachour Miami Founder Speaker
Lluis Costa
Lluis Costa Valflorida Xocolaters Co-Founder Speaker

#Quality

2026-03-23 16:00 2026-03-23 16:40 Europe/Madrid Bachour: The New era of Viennoiserie

A four-handed performance by these great professionals, who will give a demonstration of the recipes from Antonio Bachour's new book.

 The Bakery & Pastry Hub
16:00h - 16:40h The Bakery & Pastry Hub Visitor pass
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17:30h
Culinary Demonstration | The Bakery & Pastry Hub

Fermentation in desserts: Exploring new textures and aromas.

Lluis Arrufat
Lluis Arrufat Grupo Fandango Executive Chef Speaker
Txema Urda
Txema Urda Tus Fermentados Founder Speaker

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2026-03-23 17:30 2026-03-23 18:10 Europe/Madrid Fermentation in desserts: Exploring new textures and aromas.

Four-handed presentation

 The Bakery & Pastry Hub
17:30h - 18:10h The Bakery & Pastry Hub Visitor pass
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Wed 25
11:30h
Culinary Demonstration | The Bakery & Pastry Hub

The evolution of the bakery

Begoña San Pedro
Begoña San Pedro KtroMans Founder Speaker
Guillermo Moscoso
Guillermo Moscoso Pan da Moa Founder Speaker

#Quality

2026-03-25 11:30 2026-03-25 12:10 Europe/Madrid The evolution of the bakery

Both will address the evolution of baking, technological transformation, the evolution of raw materials, new demands, and the current reality of staff and work teams.

 The Bakery & Pastry Hub
11:30h - 12:10h The Bakery & Pastry Hub Visitor pass
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13:00h
Round Table | The Bakery & Pastry Hub

Generation Z Young People + Bakers = Revolutionaries

Antía Fernández García
Antía Fernández García Panadería Pallarés Manager Speaker
Isabel García Castillo
Isabel García Castillo Panarte Founder Speaker
Marta De Los Reyes García
Marta De Los Reyes García Pan de calidad Director Moderador
Nicolás Sequeira
Nicolás Sequeira New Wave Bakery Founder Speaker
Roger Vilardosa
Roger Vilardosa - Speaker

#Quality

2026-03-25 13:00 2026-03-25 13:40 Europe/Madrid Generation Z Young People + Bakers = Revolutionaries

The round table seeks to inspire those who feel a vocation for the craft and will show how youth can contribute to revitalizing artisanal baking. We will learn about the experiences and challenges they have faced and the vision with which they are revolutionizing artisanal baking. We will talk about fermentations, crafts, training and the entrepreneurial drive that characterizes this new generation.

 The Bakery & Pastry Hub
13:00h - 13:40h The Bakery & Pastry Hub Visitor pass
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15:15h
Culinary Demonstration | The Bakery & Pastry Hub

The product as an experience: A sensory journey through the bakery.

Irene Amat
Irene Amat Itama Pastelería Founder Speaker
Lluc Crusellas
Lluc Crusellas Eukarya Xocolat Founder Speaker

#Quality

2026-03-25 15:15 2026-03-25 15:55 Europe/Madrid The product as an experience: A sensory journey through the bakery.

They will discuss the various factors that alter, enhance or modify a product into a unique and memorable experience. From the first impression on social media to the final moment when the dessert is tasted, thus going through its transformation.

 The Bakery & Pastry Hub
15:15h - 15:55h The Bakery & Pastry Hub Visitor pass
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16:00h
Culinary Demonstration | The Bakery & Pastry Hub

Spring Cocoa

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2026-03-25 16:00 2026-03-25 16:40 Europe/Madrid Spring Cocoa

Transforming cocoa into chocolate designed to be used in springtime creations.

 The Bakery & Pastry Hub
16:00h - 16:40h The Bakery & Pastry Hub Visitor pass
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16:45h
Culinary Demonstration | The Bakery & Pastry Hub

Context Matters

Alba Ruiz Ceamanos
Alba Ruiz Ceamanos Morreig Pastelería Founder Speaker
Paula Domènech Guil
Paula Domènech Guil Les Vergers Boiron Pastry Chef & Ambassador Speaker

#Quality

2026-03-25 16:45 2026-03-25 17:25 Europe/Madrid Context Matters
A practical reflection on the future of pastry-making based on five key areas that are already shaping the sector's evolution: sustainability, inclusivity, product experience, changes in consumer habits and cultural identity.
The presentation offers a critical and realistic view of the sector, understanding sweet products not only as food, but also as a cultural and experiential vehicle.
The Bakery & Pastry Hub
16:45h - 17:25h The Bakery & Pastry Hub Visitor pass
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Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

 

For this reason, we recommend you to check it frequently.

Exhibitors
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