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Track: Imagine Foodservice Europe

Tue 24
10:30h
Conference | The Horeca Hub

Welcome

Adriana Bonezzi
Adriana Bonezzi Marcas de Restauración General Director Speaker
Anna Canal
Anna Canal Alimentaria Director Speaker

#Quality

2026-03-24 10:30 2026-03-24 10:45 Europe/Madrid Welcome

The leadership of both associations will welcome attendees and introduce the two-day program, highlighting its objectives and key themes.

Talk Stage 2 - The Horeca Hub
10:30h - 10:45h Talk Stage 2 - The Horeca Hub Visitor pass
10:45h
Conference | The Horeca Hub

Economic Perspectives in Europe

María Castroviejo
María Castroviejo Rabobank Senior Analyst, specialized in Consumer Foods & Food Service Speaker

#Té

2026-03-24 10:45 2026-03-24 11:15 Europe/Madrid Economic Perspectives in Europe

Analysis of the current economic and regulatory context in Europe and its direct impact on the sector. The session focuses on the key challenges and opportunities arising from this environment and highlights the importance of addressing them collectively to strengthen Europe’s competitiveness.

Talk Stage 2 - The Horeca Hub
10:45h - 11:15h Talk Stage 2 - The Horeca Hub Visitor pass
11:15h
Conference | The Horeca Hub

Evolution and Perspectives

Dirk Jacobs
Dirk Jacobs FoodDrinkEurope General Director Speaker
Edouard Coppieters
Edouard Coppieters U.S. Chamber of Commerce to the E.U. Senior Policy Adviser Speaker

#Bakery, #Cheese

2026-03-24 11:15 2026-03-24 11:45 Europe/Madrid Evolution and Perspectives

Analysis of the evolution and outlook of prices and raw materials, highlighting the importance of understanding the economic and regulatory context, the challenges and opportunities for sector companies, and trade and non-trade barriers affecting development in Europe.

Talk Stage 2 - The Horeca Hub
11:15h - 11:45h Talk Stage 2 - The Horeca Hub Visitor pass
11:45h
Round Table | The Horeca Hub

The Role of Associations

Aurélie Dufour
Aurélie Dufour Serving Europe Europe Sustainability Engagement & Regulation Lead, Yum! Speaker
Marine Thizon
Marine Thizon HOTREC Senior Public Affairs Manager Speaker
Riccardo Orlandi
Riccardo Orlandi AIGRIM y FIPE / Areas Presidente y Vicepresidente / HR, Legal & Public Affairs Director Speaker

#Quality

2026-03-24 11:45 2026-03-24 12:15 Europe/Madrid The Role of Associations

Analysis of the evolution and outlook of prices and raw materials, highlighting the importance of understanding the economic and regulatory context, the challenges and opportunities for companies in the sector, and the trade and non-trade barriers affecting their development in Europe.

Talk Stage 2 - The Horeca Hub
11:45h - 12:15h Talk Stage 2 - The Horeca Hub Visitor pass
12:15h
Conference | The Horeca Hub

Situation, Perspectives and Insights on Branded Restaurants in USA & Europe

David Portalatin
David Portalatin Circana Senior Vice President, Food Industry Advisor Speaker
Edurne Uranga
Edurne Uranga Circana Vice President Foodservice Europe Speaker

#Té

2026-03-24 12:15 2026-03-24 13:00 Europe/Madrid Situation, Perspectives and Insights on Branded Restaurants in USA & Europe

Analysis of the current state and outlook for branded foodservice in the U.S. and Europe, offering key insights on consumer trends, customer behavior, and growth opportunities in the sector.

Talk Stage 2 - The Horeca Hub
12:15h - 13:00h Talk Stage 2 - The Horeca Hub Visitor pass
13:00h
Round Table | The Horeca Hub

Evolution and Trends of Quick Service Restaurants

Alexandre Simon
Alexandre Simon Burger King France CEO Speaker
João Almeida
João Almeida KFC Iberia Market Leader Speaker
Luis Quintiliano
Luis Quintiliano McDonald´s España President Speaker
Núria Moreno
Núria Moreno Worldpanel by Numerator Global Director Out Of Home & Usage Moderador

#Cheese

2026-03-24 13:00 2026-03-24 13:45 Europe/Madrid Evolution and Trends of Quick Service Restaurants

Evolution and trends of quick service restaurant categories, comparing markets and contexts, and exploring how companies use consumer insights to guide strategic decisions and identify growth opportunities.

Talk Stage 2 - The Horeca Hub
13:00h - 13:45h Talk Stage 2 - The Horeca Hub Visitor pass
15:30h
Round Table | The Horeca Hub

Trends and Evolution of Organized Full Service Restaurant Market

Alberto Torrado
Alberto Torrado Alsea Advisor Speaker
Luis Comas
Luis Comas AmRest CEO Speaker
Miguel Afán de Ribera
Miguel Afán de Ribera Simon-Kutcher Partner Moderador

#Cheese

2026-03-24 15:30 2026-03-24 16:15 Europe/Madrid Trends and Evolution of Organized Full Service Restaurant Market

The full-service restaurant market adapts to changing customer behaviors, evolving experience expectations, and industry trends, identifying opportunities to innovate and enhance competitiveness.

Talk Stage 2 - The Horeca Hub
15:30h - 16:15h Talk Stage 2 - The Horeca Hub Visitor pass
16:15h
Conference | The Horeca Hub

Airports That Are Shopping Centers

María José Cuenda
María José Cuenda AENA Directora General Comercial e Inmobiliaria Speaker

#Quality

2026-03-24 16:15 2026-03-24 16:45 Europe/Madrid Airports That Are Shopping Centers

Airports are enhancing their dining offerings to create more enjoyable and engaging experiences, making transit areas places where eating and drinking are part of the overall journey.

Talk Stage 2 - The Horeca Hub
16:15h - 16:45h Talk Stage 2 - The Horeca Hub Visitor pass
17:15h
Conference | The Horeca Hub

Coffee & Bakery

Jordi Gallés
Jordi Gallés Europastry Executive Chairman Speaker

#Bakery

2026-03-24 17:15 2026-03-24 18:00 Europe/Madrid Coffee & Bakery

How this category is shaping the experience in branded restaurants. From morning coffee rituals to quick breaks and social moments, it shows how offerings are evolving to delight consumers, combine quality and convenience, and create memorable experiences across all moments of consumption.

Talk Stage 2 - The Horeca Hub
17:15h - 18:00h Talk Stage 2 - The Horeca Hub Visitor pass
Wed 25
10:30h
Conference | The Horeca Hub

The Application of Artificial Intelligence in Branded Restaurants

Silvia Leal
Silvia Leal silvialeal.es Expert in Future Trends & Artificial Intelligence Speaker

#Quality

2026-03-25 10:30 2026-03-25 11:10 Europe/Madrid The Application of Artificial Intelligence in Branded Restaurants

Artificial intelligence in organized restaurants is already here, yet its full potential remains untapped. Beyond digitalization, the present thrives on transformation, enhancing processes, improving customer experiences, and creating new business opportunities.

Talk Stage 2 - The Horeca Hub
10:30h - 11:10h Talk Stage 2 - The Horeca Hub Visitor pass
11:10h
Round Table | The Horeca Hub

The Evolution and Future of Delivery in Europe

Íñigo Barea
Íñigo Barea Just Eat España General Director Speaker
Marcos Alves
Marcos Alves The Fork Socio Fundador Moderador
Zhong Xu
Zhong Xu Deliverect CEO Global & Co-founder Speaker

#Bakery

2026-03-25 11:10 2026-03-25 12:00 Europe/Madrid The Evolution and Future of Delivery in Europe

Organized restaurants reach homes through multiple delivery channels, continuously evolving to meet new customer habits and changing consumption needs.

Talk Stage 2 - The Horeca Hub
11:10h - 12:00h Talk Stage 2 - The Horeca Hub Visitor pass
12:00h
Conference | The Horeca Hub

The New Status Symbol: Predictive Nutrition and Health for Eternal Youth

Marius Robles
Marius Robles Youngr Consultant, Futurist, Speaker, and Science Communicator Speaker

#Ham

2026-03-25 12:00 2026-03-25 12:35 Europe/Madrid The New Status Symbol: Predictive Nutrition and Health for Eternal Youth

How nutrition and predictive health have become the new status symbol, boosting longevity, cognitive performance, and overall well-being.

Talk Stage 2 - The Horeca Hub
12:00h - 12:35h Talk Stage 2 - The Horeca Hub Visitor pass
12:35h
Round Table | The Horeca Hub

How to Grow Your Brand Internationally: Investment Funds and Restaurants

Enrique Francia
Enrique Francia Foodbox Executive Chairman Speaker
Henry McGovern
Henry McGovern McWin Cofundador Speaker

#Cheese, #Quality

2026-03-25 12:35 2026-03-25 13:15 Europe/Madrid How to Grow Your Brand Internationally: Investment Funds and Restaurants

How to scale a brand internationally, leveraging investor interest and growth strategies in the restaurant and hospitality sector.

Talk Stage 2 - The Horeca Hub
12:35h - 13:15h Talk Stage 2 - The Horeca Hub Visitor pass
16:15h
Conference | The Horeca Hub

Product Placement and Cobranding

Manuel Zamudio
Manuel Zamudio Krispy Kreme España CEO Speaker
Marion Racine
Marion Racine Taco Bell ONEUROPE European Marketing Manager Speaker

#Bakery

2026-03-25 16:15 2026-03-25 17:00 Europe/Madrid Product Placement and Cobranding

Brand collaborations and co-branding bringing the restaurant experience into retail, creating synergies between in-store and physical locations, enhancing positioning and reach, and exploring new product lines, export, and strategic partnerships.

Talk Stage 2 - The Horeca Hub
16:15h - 17:00h Talk Stage 2 - The Horeca Hub Visitor pass
17:00h
Conference | The Horeca Hub

Closing remarks, thoughts and reflections from Imagine Foodservice Europe

Borja Hernández de Alba
Borja Hernández de Alba Restaurant Brands Europe / Marcas de Restauración CEO / President Speaker
Josep Maria Vallsmadella
Josep Maria Vallsmadella Grupo Ibersol Director Marketing Estratégico Moderador
Pere Taberner
Pere Taberner Hostelco President Speaker

#Té

2026-03-25 17:00 2026-03-25 17:45 Europe/Madrid Closing remarks, thoughts and reflections from Imagine Foodservice Europe

Closing with the presidents of the organizations after two days full of experiences, data, and insights that drive decision-making.

Talk Stage 2 - The Horeca Hub
17:00h - 17:45h Talk Stage 2 - The Horeca Hub Visitor pass

Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

 

For this reason, we recommend you to check it frequently.

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