The Coffee and Tea Route-old

The Coffee and Tea Route

A sensory and strategic journey for your business

The Coffee and Tea Route is more than just a tour: it is an experience that connects tradition, innovation and consultancy. Here, roasters, manufacturers and distributors become strategic partners, helping you create unique and profitable propositions.

Our purpose? To inspire you, advise you and support you in the evolution of your business.

Discover The Coffee and Tea Route freely!

INTERNATIONAL COFFEE TRENDS

Coffee: innovation, wellbeing and sustainability in every cup

Coffee remains a global ritual, but today it is being reinvented through innovation, functionality and sustainability. Discover what is shaping current trends:

Innovative flavours and formats: limited editions, compostable capsules and drip bags for unique experiences.
Filter coffee on the rise: over 50% of consumers prefer it.
Wellbeing in every cup: functional ingredients such as adaptogens and nootropics.
Sustainable commitment: transparency, certifications and recyclable packaging.
Accessible luxury: unique origins and premium experiences for every customer.

INTERNATIONAL TEA TRENDS

Tea: wellbeing, matcha and sustainability lead the way

Tea consumption is increasingly focused on wellbeing, naturalness and personalised experiences, with a strong presence of matcha and growing attention to sustainability.

New flavours and formats: limited editions, creative blends and caffeine-free alternatives.
Functionality and health: natural ingredients, adaptogens, probiotics and blends for energy, relaxation or digestion.
Sustainability: traceable sourcing, eco-friendly packaging and ethical commitment.
Premium experiences: exclusive products and a focus on young consumers and women.
Matcha: a global protagonist thanks to its antioxidant benefits and versatility, featured in drinks, desserts and even cocktails.

THE COFFEE AND TEA ROUTE

From supplier to partner: your ally in business

On the Coffee and Tea Route, the ecosystem becomes your strategic advisor. We help you design memorable experiences, optimise your offering and anticipate trends to stand out in the market.

Connect with our experts in Hall 7

AGENDA AND ACTIVITIES

Learn, taste, connect

Conferences, workshops, tastings and live demonstrations to discover new techniques and opportunities. Experience it first-hand and take away ideas that make a difference. Don’t miss the The Coffee Stage programme.