Main partner:
Top speakers
David Romero
GRANIERCEO 
Oscar Pastor
FCSI - IBERIAFounder, President Oh My Business Consulting 
Mariona Gaspà
AECOCFoodService Knowledge Manager 
Andre Baretto
MY COFFEE GUIDE - OATLYCo-Founder & Brand Activation Manager 
Eira Schepper
EIRA'S COFFEECEO 
Sergi Freixes
ESTUDIO FREIXES PLAIntegrated Designer 
CONGRESS
The Coffee Opportunity
Discover the power of coffee for your business!
Do you want to sell more, earn more and improve your positioning? Coffee is much more than a beverage: it’s an experience, a profitability driver and an opportunity to set yourself apart.
Topics that will inspire you:
- Coffee as a driver of profitability and brand positioning
- New consumers, new consumption moments
- Origin, storytelling and authenticity: the key to connecting
- Technology and automation to grow your business
- Design Thinking applied to coffee: space, service and value proposition
- Sustainability that generates profits
- Coffee and business: activate complementary categories and multiply your revenue
📅 23 March 2026
Would you like to know how to take part?
COMPETITIONS AND CHAMPIONSHIPS
Latte Art Battles
1st Hospitality Students Barista Championship
Matcharista - Matcha Your Mood
The world of coffee in Pavilion 7!
Coffee Route
The Coffee Route promotes and highlights the entire coffee ecosystem in Hall 7. Your partners to guide you on how to earn more with coffee! Come and discover them.
The largest innovation and business platform for the
Horeca channel and FoodService
Partners and sponsors
Main partner
Partners
Sponsors
Technical Partner
