Conference
FRANUÍ – Creating a new category: when a brand changes the market
Wednesday 25, 14:30h - 14:45h
| Sala INNOVAL by CaixaBank - The Alimentaria Hub
Free access
2026-03-25 14:30
2026-03-25 14:45
Europe/Madrid
FRANUÍ – Creating a new category: when a brand changes the market
Very few brands can say they created a category. In this talk, Leticia Fenoglio, CEO of Franuí, will share the Franuí story firsthand and explain why creating a category is one of the greatest privileges a brand can achieve.
Sala INNOVAL by CaixaBank - The Alimentaria HubVery few brands can say they created a category. In this talk, Leticia Fenoglio, CEO of Franuí, will share the Franuí story firsthand and explain why creating a category is one of the greatest privileges a brand can achieve.
