Round Table
La Martinuca and Vicio: from niche to globally trending product and brand
Monday 23, 16:00h - 16:45h
| Conference Room by Acciona - The Alimentaria Hub
Free access
2026-03-23 16:00
2026-03-23 16:45
Europe/Madrid
La Martinuca and Vicio: from niche to globally trending product and brand
The tortilla and the smash burger are global icons in the world of gastronomy. In Spain, these niches are clearly led by two key players who have reached the top through high-quality products, a premium brand experience, and innovative strategies in which social media has played a decisive role.
Conference Room by Acciona - The Alimentaria HubThe tortilla and the smash burger are global icons in the world of gastronomy. In Spain, these niches are clearly led by two key players who have reached the top through high-quality products, a premium brand experience, and innovative strategies in which social media has played a decisive role.
