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    Eduardo Serrano Martínez

    Eduardo Serrano Martínez | ESMA Sevilla
    Eduardo Serrano Martínez

    Biography

    ESMA has more than 35 years of experience in consulting and training for the leisure and tourism sectors, covering projects for tourist destinations, agri-food industries, hotels and resorts, camping and glamping sites, social and sports clubs, catering & restaurant companies, theme parks and shopping centers.

    Sessions

    13:30h
    Round Table | The Horeca Hub The Shift

    The New Brain of Hotel F&B

    Eduardo Serrano Martínez
    Eduardo Serrano Martínez ESMA Partner - General Manager Speaker
    Margarita Juan Dols
    Margarita Juan Dols - Speaker
    Didac Alcoriza Orta
    Didac Alcoriza Orta Salles Hotels F&B director - Executive Xef Speaker
    Jordi Ferrer Momblanch
    Jordi Ferrer Momblanch tSpoonLab CMO Moderador

    2026-03-24 13:30 2026-03-24 14:15 Europe/Madrid The New Brain of Hotel F&B

    Digitalisation is no longer an operational tool: it is the nervous system of the F&B department. From procurement to recipe costing, from waste management to profitability by point of sale, this session explores how technology enables data-driven decision-making, reduces operational friction, and transforms control into a competitive advantage.

     Talk Stage 1 - The Horeca Hub
    Tue 24
    13:30h - 14:15h Talk Stage 1 - The Horeca Hub Free access
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    Alimentaria & HOSTELCO
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