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  • Emérito Martínez Chacón

    Advisor Directo At Jalala & Associate Professor of Generative AI for Entrepeneurs and Startups at ESADE & ISDI | ESADE & ISDI Madrid
    Emérito Martínez Chacón

    Biography

    Emérito Martínez has more than 25 years of experience in innovation and digital transformation roles in Spain and Latin America at multinational companies such as Prosegur, Casio, Uponor, QDQ Media and Alkemy. Since 2023, he has held the position of Advisor Director at the Italian multinational JAKALA, one of the leading international martech and data-driven marketing consulting firms and a leader in the implementation of Gen AI solutions in marketing and customer journey areas.

    Sessions

    10:15h
    Keynote | The Horeca Hub

    AI is redefining the hotel customer journey

    Emérito Martínez Chacón
    Emérito Martínez Chacón ESADE & ISDI Advisor Directo At Jalala & Associate Professor of Generative AI for Entrepeneurs and Startups at ESADE & ISDI Speaker

    2026-03-24 10:15 2026-03-24 10:45 Europe/Madrid AI is redefining the hotel customer journey

    By 2026, up to 50% of searches will be conducted through AI engines such as ChatGPT or Google AI Overviews. Travelers will no longer browse through links: they will request direct answers, recommendations, and immediate bookings. For hotels, the message is clear: traditional SEO is no longer enough. AI visibility, personalization, and a seamless digital experience will be key to staying competitive.

    Talk Stage 1 - The Horeca Hub
    Tue 24 10:15h - 10:45h Talk Stage 1 - The Horeca Hub Free access

    Alimentaria & HOSTELCO
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